Published 13:09 IST, July 9th 2020

Instagram Reels sparks massive meme fest on Twitter, netizens call it ‘TikTok lite’

Instagram Reels have been introduced in India after the ban of TikTok recently. This has led to a number of people taking to social media and posting memes.

Reported by: Amir Khollam
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TikTok may have been banned in India along with 58 or Chinese applications but Indian users have already found a replacement for platform by moving to Instagram Reels. Facebook had confirmed it yesterday that Instagram Reels will be coming to India. Reels is a short-form video format platform that allows users to share 15-second videos with ir followers. introduction of Reels in India comes at time when massive digital of TikTok has been vacated because of ban on Chinese app. app is currently in a phase-wise rollout for Indian users and is also on test in India. 

Also read: How To Watch Reels On Instagram? Here Is Everything You Need To Kw About Feature

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India will be joining likes of countries like Brazil, Germany and France, where 15-second video sharing platform is already in testing. Indian users on internet a few days back were celebrating exit of TikTok from country. short-video sharing platform TikTok has a divisive fanbase in India due to its marginally cringe-worthy content. With introduction of Instagram Reels in India, netizens have sparked a meme wave on internet. While one user wrote 'When u find out that Instagram has a new feature called reels. Which thing but tiktok lite' ar one wrote 'What is this behaviour Instagram ?'. Check out ir reactions below - 

Netizens react to Instagram Reels

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Get started with Reels on Instagram

To make an Instagram Reels video, users will first have to open ir Instagram app camera and select Reels to start creating 15-second video. Similar to TikTok, Reels give options like using audio from music library, speed, add effects and use a timer. Unlike Instagram stories, users can select wher to share ir content only with ir followers or share it in Explore section to be viewed by everyone on platform. Reels is also providing users with various AR effects to help users add a touch of style or uniqueness to ir content. Similar to TikTok, users can choose to add ir own audio with 'Use Audio' option. 

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Also read: Facebook launches Instagram Reels for short-form video content just days after TikTok ban

Cover im courtesy - Twitter

13:10 IST, July 9th 2020