K-pop girl Group New Jeans Threatens To Terminate Contract With ADOR, Gives Ultimatum

NewJeans is a South Korean girl group formed by ADOR, a sub-label of Hybe. The group is composed of five members: Minji, Hanni, Danielle, Haerin, and Hyein. Mainly produced by Min Hee-jin, they are known for their 'girl next door' image. The group which has been in tussle with the agencies for quite a time has now given ultimatum to its agency ADOR.

New Jeans’ warning to ADOR

According to reports, all five members of the group-  Minji, Hanni, Danielle, Haerin, and Hyein is sent an official certification of contents to ADOR in their legal names. The document mentions that the members requested rectification of all significant breaches of their exclusive contract within 14 days from the receipt of the letter. The girl group have said, ““If ADOR does not meet our demands, we intend to terminate our exclusive contract”.

Formed by ADOR, NewJeans is a South Korean girl group consisting of five members: Minji, Hanni, Danielle, Haerin, and Hyein. The group debuted on July 22, 2022, with the single Attention, followed by Hype Boy and Cookie, which were all part of their debut extended play (EP) released in August 2022. Their first single album, OMG, released in January 2023, achieved commercial success.

HYBE-ADOR conflict

When word leaked out that ADOR was trying to divide managerial rights, HYBE performed an audit, including that of CEO Min Hee Jin, which sparked the dispute between the two organizations. Min Hee Jin was asked to resign from the role in a letter from HYBE. 

Min Hee Jin, however, refuted the accusations and stated that the primary concern is that BELIFT LAB stole ideas from NewJeans for their recently created girl group, ILLIT.