Published 21:56 IST, June 8th 2020

Paulo Coelho makes Indian book store an instant hit before its launch; Read more

Paulo Coelho took to his Instagram and made a book store an instant hit even before the store was opened. Here is the reason the store has gone viral. Look

Reported by: Kaushal Ladhad
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Book stores have become rare as people are moving towards online buying and reading on gadgets. Libraries and bookstores are treasures to be conserved. Similarly, a soon-to-be-inaugurated book store in Aluva, Kochi, has become talked of hour after author Paulo Coelho posted a photo of shop on his Instagram p. Take a look at post here to kw why store has gone viral.  

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Book store in Aluva, Kochi goes viral after Paulo Coelho shares pics

Paulo Coelho took to his Instagram on June 6, 2020, and shared a picture of an upcoming book store. In post, we can see picture of book store that is named Once Upon a Time. book store's unique design is what made it so viral. Paulo Coelho captioned picture writing, "Bookshop in Kerala".

In picture, a four-story building can be seen. building is designed in such a way that top of building looks like four books stacked toger. four books painted on building are Paulo Coelho's bestseller Alchemist, Moby Dick by Herman Melville, Aadujeevitham by Benyamin and Harry Potter by J K Rowling. Take a look at post here. 

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It was reported that this book store is a 3400 sq ft building. It was also reported that show has broken conventions t just in for its external appearance but also in its interior designing. It was reported that all 4 floors have been coloured in different colours and books have been arranged in a contemporary style.

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reports furr stated that store has designed a steel staircase where a lot of books can be stored. book store also features lights that are designed to look like a book. Apart from this, it was added that store will be selling Malayalam, English, and Hindi books at store. It was also added that tebooks of 'Once Upon a Time' brand will also be sold at store. 

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Reportedly, store is owned by an Aji Kumar and his wife V M Manju. It was reported that Aji Kumar is a native of  Choondi in Ernakulam and was an assistant engineer with electricity board. His wife V M Manju was a software engineer at TCS and both of m got toger and started this ₹2 crores project. It was reported that y quit ir jobs 13 years ago and started a tuition centre named Adiniru Academy in Aluva where y used to teach students who failed to clear BTech exams. It was also reported that ir interesting in reading is what made m start this store. 

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21:56 IST, June 8th 2020