Published 17:54 IST, February 17th 2021

SubSafe Shark Tank update - Where is the Florida company now?

Among the many inventions to have had sealed the deal with the judges, SubSafe came prepared to capture attention. Here's a quick SubSafe Shark Tank update.

Reported by: Sanjana Kalyanpur
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Shark Tank season 11 saw an elite crew of inspiring entrepreneurs garing to pitch ir creative products and services to billionaires. Among many entrepreneurs were am Haller and Desiree Haller, inventor duo from Florida who came to pitch a basic commodity in most impressive way. SubSafe is a sandwich stor container, which comes with a bunch of unique features that keep food fresh and safe from harmful materials outside. Where is SubSafe w? Here's a quick SubSafe Shark Tank update.

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SubSafe Shark Tank Update

SubSafe is a reusable BPA-free plastic container that is waterproof and floats. Its pitch is simple, and name of brand quite literally elaborates it. SubSafe is a company that keeps your subs safe. It saves day by t making your sandwich soggy. In fact, brand's tagline is also "Soggy Bre Sucks!"

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Florida couple knew what y were doing when y came prepared with an icebox and a sub. Taking turns presenting ir idea, duo explained that re are two things Floridians enjoy doing on weekends. Munching on Publix subs and going for outdoor recreations. But what happens when two seemingly perfect weekend ideas collide? It almost always ends up with m being greeted by a soggy sandwich by time y're back from ir outdoor trip.

When am didn't find an alternative to save ir sandwich, he decided to invent something of his own with help of his wife.  clear and concise presentation earned chuckles and appreciation from judges and was eventually offered a joint deal of $100,000 from billionaire Mark Cuban and NBA player Charles Barkley. 

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After ir appearance on Shark Tank, duo went back to Florida and focused on selling SubSafe in popular retail stores.  bottle-shaped container that holds both 6 and 12 inches subs come in various eye-catching neon colours and has alrey garnered superb sales in its homeland. SubSafe costs $17.95 per box and h alrey sold worth $40,000 before coming to show and without having done much marketing. Landing a deal on Shark Tank hugely benefited company as it is seen being sold in bigger stores w. SubSafe was last seen on shelves of  retail giants Wava and Bed Bath & Beyond across Florida and Georgia. Here's a glimpse of product - 

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17:54 IST, February 17th 2021