Published 13:47 IST, August 8th 2020

TikTok takes hilarious jibe at Instagram over its new Reels feature

TikTok on August 7 took to Twitter to troll Instagram after the Facebook-owned platform unveiled its new Reels feature that allows users to create short videos.

Reported by: Vishal Tiwari
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TikTok on August 7 took to Twitter to troll Instagram after Facebook-owned platform unveiled its new Reels feature that allows users to create short videos, similar to what Chinese-owned app has been offerings so far. TikTok retweeted Instagram's post on Twitter, where latter h shared information about its new Reels feature, and wrote, "well... this looks familiar," with thinking and wink emojis. Instagram launched new feature in more than 50 countries, most probably to cash-in on ongoing situation as TikTok is facing increasing scrutiny across world with a ban looming large on ByteDance subsidiary in United States and alrey blocked in India, its largest market.

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Instagram Reels

Instagram Reels is offering ditto features to its users as TikTok with tools like Audio, AR Effects, Timer & Countdown, Align, and Speed. Align helps users line up objects from ir previous clip before recording next to help create seamless transitions for moments like outfit changes or ding new friends into reel. feature is alrey available in TikTok as well as or features like Speed, that allows users to speed up or slow down part of ir video or audio to make slow-motion videos, a very popular effect on Chinese app. 

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Meanwhile, Instagram users will be able to discover Reels from anyone who has a public account in Explore section. Users will also see some reels with a 'Featured' label. If a user's reel is featured in Explore, he/she will receive a tification. Featured reels are a selection of public reels chosen by Instagram to help discover original content in Explore section. Users can also share ir reels in ir Story section, where it will behave like a regular story and will disappear after 24 hours. Facebook CEO Mark Zuckerberg's wealth surpassed $100 billion mark after launch of Instagram Reels. 

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13:47 IST, August 8th 2020