Ahead of 100th episode of Mann Ki Baat IIM-Rohtak releases survey, complete breakup here

As Prime Minister Narendra Modi’s Mann Ki Baat rio program approaches its 100th episode on April 30, according to a survey, Twenty-three crore people have ‘listened to or viewed’ Prime Minister Narendra Modi's Mann Ki Baat program regularly and over 100 crore people have listened to it at least once. study based on listener feedback says monthly program has also influenced ‘citizenship behaviour, optimism and happiness.’

survey findings said listeners liked communication style of Prime Minister and felt what he shared in program was empatic and decisive. It said about 96 per cent people are aware of monthly rio program, Mann Ki Baat.  

Mann Ki Baat to complete 100 episodes on April 30

rio program which started on October 3, 2014 on day of Vijayashmi, a few months after PM Modi became Prime Minister, will complete 100 episodes on April 30, 2023. survey conducted by Indian Institute of Management (IIM) Rohtak was revealed in presence of Prasar Bharati CEO Gaurav Dwivedi at a press conference on April 24. 

"Sixty per cent have shown interest in working for nation-building, 55 per cent affirm becoming a responsible citizen of nation, 63 per cent feel that ir approach towards government has become positive while 59 per cent feel that ir trust on government has increased, 58 per cent expressed that ir living conditions have improved while 73 per cent feel optimistic about government's working and country's progress," survey said.

Why people want to listen to Mann Ki Baat?

According to survey's findings, "nearly 96 per cent people are aware of Mann Ki Baat, more than 100 crore people have listened to it at least once, 23 crore people have listened/viewed program regularly and 41 crore people have scope of converting from occasional audience to regular audience."

"Majority of people wanted to listen to Mann Ki Baat because of Prime Minister," said Dheeraj P. Sharma, Director, Indian Institute of Management-Rohtak ding that both content and communication style played a very important role in people listening to program regularly or even sporically. "se characteristics were found through assessment that leer is knowledgeable, sets an emotional connect, is decisive, is very sympatic and empatic and wants to have direct interaction with citizens bypassing typical hierarchy, he said.

What are most liked characteristics of PM ?

Survey found following characteristics of PM Modi to be most attractive to audience.
- Knowledgeable
- Sets an emotional connect
- Decisive
- Sympatic and empatic
- Direct interaction with citizens

Which is most preferred medium for listeners to listen to program?
Television (44.7%) is most preferred medium followed by Rio (17.6%) and Mobile phones (37.6%). 

Most popular mes
- Scientific achievement of country
- Common citizen stories 
- gallantry of Armed Forces, 
- Youth-related issues and environment and natural resource-related issues.