Amazon to manufacture Fire TV Stick devices in Chennai, cut short dependency on China

Reducing its dependence on China, Amazon India anunced on Tuesday that it will soon start manufacturing Fire TV Stick in India, marking first device ever to be made in nation. Later this year in Chennai it will partnership with Foxconn's subsidiary, Cloud Network Techlogy. This would strengn 'Make in India' initiative. Earlier, Amazon was largely sourcing its Fire TV Stick from China and Taiwan for India market.

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Amazon had launched an updated version of Fire TV Stick along with Fire TV stick lite. It comes with enhanced features including full- HD streaming, HDR support and Dolby Atmos, and more. device starts at Rs 2999 in India.

Union Minister Ravi Shankar Prasad anunced news on Twitter and said Amazon will commence manufacturing of electronics products in India.

minister also put out a series of tweets about virtual discussion and said he had asked Amazon India to help in taking products made by Indian artisans and Ayurvedic products to global markets through its platform.

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He also urged e-commerce major to also select a few vills in India and develop m as fully digital vills and said this will furr our mission of creating an Atmanirbhar Bharat which is digitally empowered.

Talking about Amazon’s decision to produce Fire Stick in India, Prasad said that under PM Modi's leadership India is attracting some of biggest investment giants. 

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Amit Agarwal, Global SVP and Country Leader for Amazon India twisted and anunced about device said this step will reiterate our commitment to ‘Make in India'.

"Amazon is committed to partner with Indian government to advance vision of an Aatmanirbhar Bharat. We have pledged to invest US $1 billion to digitize 10 million small and medium businesses, help Indian businesses sell worldwide reby enabling US $10B in cumulative exports, and create additional 1MM jobs by 2025", said Agarwal

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Aatmanirbhar Bharat push

Prime Minister Narendra Modi-led Union government has placed much importance on going "vocal for local" while also encouraging startups and entrepreneurship culture to develop in country. Government has highlighted need for manufacturing indigeus products to give a boost to country's ecomy and moving towards self-reliance while Union Budget 2021 also pledged eugh funds for infrastructure in this regard.