Anti-vaping Group Launches 'Please STOP This' Campaign Against E-cigarettes

New Delhi: An anti-vaping group on Thursday launched a campaign against vapes, and e-cigarettes, alleging multinational tobacco companies are attempting to bypass current ban on se products in India.

Mors Against Vaping (MAV), a collective of mors dedicated to combating nicotine delivery products such as vapes, e-cigarettes, heat-not-burn devices, and nicotine pouches.

group in a statement said it launched its 'Please STOP This' campaign on back of a study that accused tobacco companies of having hidden agendas and tactics to bypass current ban on se products in India.

study, it claimed, revealed manufacturers of se products influence policy and alter public opinion.

BJP national spokesperson Shehz Poonawala, at launch of campaign, called for coming toger of four factors – 'Sarkar,' 'Samaj,' 'Social Media,' and Sports — to deal with issue.

" government not only needs to put regulation in place, but we need to ensure that it is implemented more stringently and effectively," he said.

Paralympic medallist Deepa Malik said, "re is an urgency for all stakeholders to remain vigilant and work toger to prevent entry of se harmful products into our country. We must channel boundless energy of our olescents toward embracing a culture of health and fitness." 

With PTI Inputs