CM takes expert help for effective COVID-19 awareness campaign

Maharashtra Chief Minister Uddhav Thackeray has come up with an awareness campaign with help of creative content developers to disseminate information in an effective way about steps to be taken by people to stay protected during coronavirus outbreak.

Since viral disease has become a pandemic, it is vital for people to stay at home, self-quarantine and practice social distancing. To convey this mess in an effective manner, chief minister, who is an alumnus of Sir J J Institute of Applied Arts, took help of communication and designing expert Bhupal Ramnathkar in developing awareness campaign, Chief Minister's Office (CMO) said in a statement.

Ramnathkar had also studied at same institute. Thackeray and Ramnathkar tapped advertising, communication and design professionals produced by institute and crowd-sourced a creative product from across pool of artistic talent.

Soon, or creative people from various art colleges also lent ir talent pool to resources, CMO said. Messs designed to make people aware about coronavirus and how to stay protected against it were n circulated on various social media platforms.

"A constant stream of highly effective messs flooded social media networks. se messs were created by highly talented and experienced members of advertising and design elite who kw exactly how a mess must be conveyed," CMO said.

Talented people from across nation and even internationally-acclaimed designers have joined campaign, it added.