FMCG giant Marico ties up with Swiggy, Zomato to home deliver essential food items

Amid nationwide coronavirus lockdown, FMCG giant Marico Limited has anunced a tie-up with food delivery platforms Swiggy and Zomato to launch an initiative to enable delivery of essential food items to consumers. company has introduced 'Saffola Store' on food delivery platforms, via which consumers can order food items under Marico Brand — Saffola Oils, Saffola Plain Oats, Saffola Masala Oats and Coco Soul Virgin coconut oil.

Service in metros

In a press release, Marico said service is alrey available on Zomato in Bengaluru and Delhi-NCR and will soon be extended to or metros like Mumbai, Kolkata, Chandigarh and Ahmedab starting next week. Meanwhile, Marico's Swiggy stores have started delivery in Gurugram and service will be extended to rest of Delhi-NCR, Bengaluru, and Mumbai this weekend.

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Extension of support

Sanjay Mishra, Chief Operating Officer- India Sales and Banglesh Business, Marico Limited, said company intends to extend its support to country while it faces Coronavirus crisis. “As one of India’s leing consumer companies, we are working towards ensuring availability and easy access of essential food items to consumers. In an effort towards this, we have partnered with Swiggy and Zomato to provide Saffola and Coco Soul products to individuals’ doorstep in a safe manner,” he said.

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Vivek Sundar, Chief Operating Officer, Swiggy, said, "Through our partnership with Marico, Swiggy will lever its extensive delivery fleet to ensure that essential products such as cooking oil and oats reach consumers quickly and in a safe manner."

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