Pran Pratishtha: Over 20,000 Programs Planned, Sweet Shops Record High Demand

New Delhi : With Ayodhya consecration ceremony firmly etched in calendar, craving for sweets, particularly those associated with Lord Ram, has surged, outpacing available supply. Trers, shopkeepers, and sweets sellers are grappling to meet escalating demand, underscoring growing popularity of this grand event.

Confederation of All India Trers (CAIT) reported that thousands of small and large business organizations nationwide have me extensive preparations for grand celebration of "Mere Ram" on January 22.

Scheduled for January 21 and 22, over 20,000 programs are expected to unfold across country, solidifying national unity and shared joy. In national capital alone, more than 3,000 events are slated, with over 1,000 community kitchens distributing Pras on January 22, enhancing anticipated festivities.

CAIT National President B.C. Bhartia and Secretary General Mr. Praveen Khandelwal shared that a meeting held on December 19 in Delhi with prominent business leers from CAIT, National Volunteers Association, and Vishva Hindu Parish has sparked significant enthusiasm for Lord Ram's celebrations among trers nationwide.

surge in demand for Ram-associated sweets reflects deep cultural and religious sentiments ingrained in population.

“Shobha Yatras, Ram Chowkis, Hanuman Chalisas, and Ram Samb programs have unfolded in various cities. sale of Ram-related items, including models of Ram Mandir, Ram flags, Ram banners, garlands, and or Ram-related merchandise, has seen a substantial increase. Small artists have found significant opportunities due to large-scale musical events. demand for sweets, especially those associated with Ram, has surpassed supply in markets,” Khandelwal stated.

While heightened demand poses a challenge, it is viewed as a positive economic indicator. Trers and sweet shops have reported a significant increase in sales, indicating a favorable market environment.

“CAIT initiated 'Har Shahar Ayodhya, Ghar Ghar Ayodhya' national campaign from Gauri Shankar Temple in Delhi on January 1. Since n, Delhi has witnessed over 300 Shri Ram Sambs and more than 500 Shri Ram Feris in various markets. Khandelwal also highlighted release of a sweet melody dedicated to Lord Ram, titled 'Har Saaj Par Ram Baje,'" Khandelwal ded.

On or hand, community kitchens, known as 'langars,' are geared up to serve a multitude of devotees. Preparations are in full swing to ensure that everyone partakes in communal spirit of belongingness, unity, and faith.