Hair-raising anthem celebrates India's resilient spirit amid ongoing crisis | Watch

This Independence Day, bever brand Mountain Dew launched an online campaign to celebrate India's resilient spirit and saluted nation's essence of emerging victorious in face of coronavirus crisis. brand also launched a unique activation where it hailed spirit of some of India's most celebrated brands like Amazon India, Pizza Hut, Red FM, Burger King, Vistara, and Dunzo. Mountain Dew took to various social media platforms to salute se brands for ir thankless efforts in serving country and its people amid ongoing pandemic. 

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activity has taken social media by storm with celebrities and netizens also taking part in it to show ir support and let people kw that India will emerge from crisis with same victorious zeal and spirit. From Bigg Boss 13 winner Sidharth Shukla to reality TV host and dancer Raghav Juyal, social media is full of posts showing love for spirited salute by Mountain dew. brands have also responded to Mountain Dew's unique gesture celebrating #DarrKeAJeetHai in ir own style on social media. Apart from thanking above-mentioned brands online, Mountain Dew has also taken initiative to thank m offline by putting up hoardings across Delhi and bordering territories.

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Mountain Dew in association with Saregama released a reimagined version of iconic song 'Ye Desh Hai Veer Jawa Ka' composed by music producer/composer Ram Sampath featuring Bollywood singer Sukhwinder Singh, who is kwn for his hair-raising patriotic songs. anm salutes India's victorious spirit and promotes Mountain Dew's philosophy 'Darr Ke A Jeet Hai'.  

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