Indian Digital Media Association (IDMA)- India's largest digital news association launched

It gives us great pride to announce launch of Indian Digital Media Association (IDMA)-- country’s largest conglomeration of digital media platforms and one that puts nation’s interest above everything else. IDMA is a pro-nation, Indian-owned, Indian-edited and Indian-controlled digital news association. 

founding members of IDMA have a collective unique viewership of over 100 million users and will be guided by ‘nation first’ principle. IDMA’s founding members include OpIndia.com, Goachronicle.com, Republicworld.com, OTV Digital, DeshGujarat.com, newslivetv.com/live_tv/, NewsX.com, Sundayguardianlive.com and InKhabar.com. We are happy to announce that ditionally over 25 digital news members are being presently onboarded. 

Speaking about IDMA, Savio Rodrigues, Founder & Editor-in-Chief, GoaChronicle.com said, “ disruption in media in coming years will be digital. India will see a phenomenal shift towards digital media. Coming toger of digital media organisations with ir own niche disruptions in Indian Digital Media space  to form an association is formation of a force to be true voice of a vibrant India digital media space.” 

Nupur Sharma, Editor OpIndia, welcomed formation of pro-nation digital media association saying, “Digital Media has potential to not just shape, but change national discourse. No longer is news cycle a slave to television media, that seeks punchlines and agendas, not truth. IDMA is an endeavor to not just strengn, but organise and vocate for interest of Nationalist Digital Media that has potential today to shape country and what its citizens talks about.”

For first time in history, largest conglomeration of Digital platforms have formed an association that is aimed to safeguard interest of not just member digital platforms but also actively participate in dialogue with all stakeholders, uphold standards of news reporting in national interest and engage with government for policy formulation. 

As a self-regulatory body, IDMA will be eyes and ears of digital media platforms, to serve as an intermediary on its behalf. IDMA will be central point of joint action on matters of interest.   founding members of IDMA have a collective unique viewership of over 100 million combined and are in a unique position to drive ‘nation first’ narrative effectively. 

In an ever-changing world where digital space has opened up unfathomable avenues, patterns in consumption of news have also undergone a tectonic change. A large portion of population consumes information on digital news platforms and aggregators have been thus far unregulated and scattered. 

Taking pride in being a conglomeration which is completely owned by Indians, IDMA will serve with guiding principle of being 100% Indian, uncompromisingly nationalistic and will take voice of India to world. 

Nationalistic media platforms of country have come toger as IDMA to uphold a vision for India that is not directly or surreptitiously owned by foreign elements. 

IDMA aims to ensure that Indian interests are protected against vested foreign interference and control. IDMA stands against all overseas control of Indian digital media, as it directly compromises Indian interests and Indian users. We strongly believe that it should be our aim to take Indian media global, rar than compromising interest of Indian reers and ir right to information by inviting overseas control, which might not necessarily be inclined to protect interest of Indian reers and platforms. 

With distinct focus on same, IDMA will uphold values of transparency and ensure that member digital news platforms and ir ownership is well-defined, unbound to foreign entities by means of editorial leership and/or ownership. 

It is founding members’ firm belief that rampant corruption of news stems from vested interests and ir stakes in digital news media that owe ir allegiance to interests or than those of India. We believe that it is time for Indian editors and owners to come toger and fight onslaught of foreign ownership and editorship since attempts by foreign entities and organisations to corrupt news by pushing vested global agendas unethically are at its zenith. 

In a fast-changing content environment, digital news platforms have an indispensable role in shaping future of journalism, unshackle and democratize flow of information from content creators to consumers and sculpt national debate around germane issues of national importance. 

We hope to build a nationalistic, dynamic, transparent, ethical and conscientious association that would keep Indian interest, interest of its reers, journalistic integrity along with industry interests paramount, in our quest to organise a sector that has illimitable potential.