Uber to offer accident insurance to riders, all details here

Ride-sharing company Uber on Wednesday launched rider insurance at no extra cost, an initiative in partnership with Bharti AXA and TATA AIG, which will cover all riders in cars, autos, and motos up to a maximum of Rs. 5,00,000 in case of an accident on a trip. The insurance provides cover for physical injury as a result of any accident that might occur while on a trip with Uber, from the point the rider enters the vehicle until the end of the trip, it said in a statement. 

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Uber ride insurance at no extra cost

Uber has partnered with Bharti AXA and TATA AIG for this initiative which it said is "testament to Uber's commitment towards the safety of each rider that commutes using the platform". Head of Central Operations (Rides) for India and South Asia, Pavan Vaish said he expects the initiative to be "well-received by the rider community and their families, giving them a greater sense of security and assurance when they take an Uber ride."

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Uber's 'Safety Never Stops' Campaign

Uber's latest initiative, to raise awareness of its safety processes as well as technology-enabled safety features and to ensure that riders effectively use these during trips, Uber has launched a two-month-long 'Safety Never Stops' campaign in five different languages across India. During the campaign, Uber will reach out to its consumers through a 360-degree amplification plan covering print, radio, digital, social and other channels to ensure greater awareness of its safety features.  

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Uber's latest safety marketing campaign will also unveil an innovative and powerful in-ride briefing video to highlight various safety features hosted within the Uber app in India, like call anonymisation to protect the privacy of riders; comprehensive background checks of drivers; reminders to Check Your Ride before boarding; Share Trip for one's peace of mind; 24/7 Safety Helpline for any urgent assistance during the trip; and insurance for riders.

Sonal Dabral, Chief Creative Officer, Ogilvy APAC, said, "Like always it has been a pleasure to partner with Uber for one more important campaign - "Safety Never Stops". It's a serious message so the campaign was conceptualised using the metaphor of an airline safety briefing. Also because the number of pioneering and innovative safety features Uber has launched for rider safety could rival the safety features of any airline. We hope it acts as a friendly reminder to consumers of the existence of these features so that if they ever need to use them, they have no doubt."

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