Koo App inspires self-expression through its latest Ad campaign

Koo, in its first-ever television vertisement campaign, encouraged individuals to express mselves in ir native language using its multi-language micro-blogging platform. vertisement, built around tagline #KooKiyaKya, represents platform's core proposition: language-based self-expression.

commercial, which was recently launched during T20 World Cup 2021, elucidates users' desire to leverage social media for self-expression and to interact and communicate with ir communities in a language of ir choice.

Until now, social media expression has been largely English-centric but Koo App's vertisements explore new ground by inviting people to converse in ir native Indian language without need for English translations. campaign, conceptualized by Ogilvy India, comprises of a series of short-format commercials that carry local flavors and depict real-life situations and conversations as individuals go about ir daily lives, engage in banter, and speak from heart.

vertisements are structured around a unifying message: 'Ab Dil Mein Jo Bhi Ho, Koo Pe Kaho', and campaign follows intense research and market mapping to decode minds of internet users and ir desire to communicate and share content digitally, in ir native language.

TV commercials would enhance Koo App’s brand recall and visibility, accelerate greater option of platform, and play an important role in making Me-in-India platform an integral part of Indian citizens' digital lives.

Launched in March 2020, Koo recently crossed 15 million downlos and is currently available in 9 languages: Hindi, Kanna, Tamil, Telugu, Marathi, Bangla, Assamese, Gujarati, and English. It is well-represented by several prominent individuals, including those from politics, sports, entertainment, media, and art & culture.