Masaba Gupta announces tie-up with Aditya Birla Fashion & Retail on festive occasion

India is celebrating numerous festivals, known by different names and tritions in various parts of country, on Friday. Apart from participating in religious rituals, preparing special delicacies and spending time with ir near and dear ones, re is also a common norm of sharing a good news on festive occasions. Fashion designer Masaba Gupta h one to share on day by announcing her new endeavour. 

She announced that she has collaborated with itya Birla Fashion and Retail Limited over multiple segments in lifestyle and fashion categories. designer conveyed her good wishes to her followers with latest step of her career on festive occasion. While Masaba might be known more for her fashion designs, collaboration will also include cosmetics, personal care and more.

Masaba Gupta announces partnership with itya Birla Fashion and Retail Limited

In a joint statement by itya Birla Fashion and Retail, and House of Masaba, India's leing fashion company shared that it was partnering with India's leing designer. collaboration will be for a 'gen-next focused fashion and lifestyle business' under popular and contemporary brand of Masaba Gupta.

collaboration is aimed at launching a 'young, aspirational and digital-led porfolio' targeting affordable luxury segment in fashion, beauty and accessories segements. 

Masaba Gupta opened up on collaboration, "As a young, homegrown brand, I am delighted to partner with ABRFL to furr solidify House of Masaba into a 360-degree global lifestyle brand of future. Inspired by ever-evolving, India-Proud Gen Z consumer, brand will introduce multiple product extensions bringings Cosmetcs, Personal Care, Athleisure & Home Decor to its portfolio.

"With this partnership, I also look forward to creating immersive experiences for our target audience, that is alrey engaged in virtual mediums today and is driving industry's evolution to Metaverse,"' designer, who is daughter of actor Neena Gupta and legendary cricketer Vivian Richards, said.

In her caption of post, Masaba shared that she was a welcoming a 'new chapter' at her company as 'seasons change'. Terming it an 'auspicious day', she wished everyone a Happy Makar Sankranti, Pongal and Bhogi.