Published 17:59 IST, November 22nd 2019

Victoria's Secret annual fashion show cancelled, parent company issues statment

Victoria's Secret annual fashion show has been officially cancelled. The lingerie brand's parent company L Brands made an official statement regarding the show.

Reported by: Tanvi Dhote
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Victoria's Secret annual holiday show has finally been cancelled. Representatives from lingerie brand’s parent company revealed on Thursday, vember 21. Re on to kw about issue.

Victoria's Secret Fashion Show cancelled

coveted Victoria's Secret Fashion Show that started back in 1995 will t be happening this year. Every year show features top models from fashion industry strutting down poon ir runway in brand’s lingerie. representatives of parent company confirmed news.

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L brand, Victoria's Secret's parent company confirmed news on Thursday, vember 21. L Brands CFO Stuart Burgdoerfer said that y will be communicating with ir customers but thing that he would say will be similar to magnitude of fashion show. CFO me remark after a question was posed regarding how company planned to make up for publicity that usually happens because of iconic fashion show.

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CFO Stuart Burgdoerfer during his official statement also said that general impact was seen on a specific material or on short term sales as a response to airing of fashion show. He furr stated that he is t alarmed regarding fashion show t being aired. He said that show has previously aired at different times over years and y did t see a material impact on results for next few days.

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Back in July, Victoria's Secret model Shanina Shaik me a statement that fashion show has been cancelled this year. company at that point in time did t comment or confirm her remarks. L Brands h previously revealed that y will be making certain changes to annual fashion show but did t confirm that show will be outright cancelled.

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2018 show featured musical performances by Shawn Mendes, Rita Ora, Halsey, and Chainsmokers last year. Victoria Secret’s legendary model riana Lima also walked for last time in show. According to sources of a media portal, riana Lima cited lingerie brand’s narrow-minded approach towards body s and shapes for quitting show. lingerie brand Victoria's Secret has been receiving heavy criticism for last few years due to ir inclusivity issues towards women of different ethnicities and body shapes and sizes.

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11:37 IST, November 22nd 2019