Published 13:53 IST, November 11th 2019

Singles Day 2019 in China: How netizens are celebrating the day online

World Singles Day is celebrated on November 11 every year in China. Special discounts are made available for the singles on this day. Read on.

Lifestyle News
3 min read

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World Singles Day aka Guanggun Jie is a shopping holiday celebrated by those who are in not a relationship in China. The day is celebrated to take pride in being single. The day is celebrated every year on November 11 as the number one symbolises a single person. In 2011, it was called the 'Singles Day of the century' as the date had six ones in it. There are many discounts and sales on this day as singles consider in keeping the day aside for treating themselves.

A popular e-commerce website Alibaba founded by China's second-richest man Jack Ma, reportedly first commercialised the event in 2009. On Singles Day, the website of Alibaba gives tonnes of gifts that singles can buy for themselves. Many events are organised on the Chinese website Tmall, owned by Alibaba. Many other websites also participate in the event and have a global reach today.