Published 23:04 IST, November 25th 2023

Gen Z fashion trends decoded: Sustainable fashion to mixing tradition with modernity

Trends in Gen Z fashion are both incredibly elegant and cozy. Furthermore, their fashion tastes are undoubtedly influenced by social media.

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Gen Z fashion | Image: Shutterstock
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Gen Z is creating waves in fashion industry, and it is impossible to igre m, wher you are a millennial always competing with ir younger counterparts or a baby boomer who is only w learning about newer generation.

Trends in Gen Z fashion are both incredibly elegant and cozy. Furrmore, Gen Z fashion tastes are undoubtedly influenced by social media, since influencers, trendsetters, and Bollywood stars instantly disseminate new fashion trends. Let's examine some of most well-liked and potential Gen Z fashion trends.

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Sustainable glamour

One of most table shifts in upcoming festive season is growing emphasis on sustainability. Gen Z, being environmentally conscious, is leing charge towards eco-friendly fashion choices. According to a recent study, Gen Z Shoppers demand sustainable retail, vast majority of Generation Z shoppers prefer to buy sustainable brands, and y are most willing to spend 10% more on sustainable products. 

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rise of minimalist fashion

Minimalism continues to be a driving force in fashion world, and this festive season is exception. According to a report by McKinsey & Company, re has been a 47% increase in searches related to minimalist fashion in past year. Gen Z’s preference for simplicity is evident in ir shopping habits. Gen Z, kwn for its love of simplicity and functionality, is championing minimalist fashion. Clean lines, neutral tones, and timeless silhouettes are order of day. 

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Mixing trition with modernity

While minimalism takes center st, re’s also a delightful trend of blending tritional elements with contemporary styles. A study by Business of Fashion and McKinsey & Company states that 65% of Gen Z consumers find cultural diversity important, influencing ir fashion choices. Gen Z is redefining cultural fashion by incorporating classic motifs and tritional craftsmanship into modern designs. 

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Digital fashion takes spotlight

In digital , techlogy is seamlessly integrating with fashion, giving rise to concept of digital fashion. Gen Z, being digitally savvy, is embracing this trend with open arms. Virtual fashion shows, digital clothing, and augmented-reality shopping experiences are becoming increasingly popular. 

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Fashion as a form of identity

For Gen Z, fashion isn’t just about following trends; it’s a means of self-expression. y are rically accepting different shapes and shes of beauty. This festive season, individuality takes precedence. Customization, DIY fashion, and upcycling are gaining traction. 

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From hand-painted denim jackets to personalised accessories, Gen Z is finding invative ways to infuse ir unique personalities into ir festive wardrobes. This trend t only promotes creativity but also emphasises importance of embracing one’s identity in world of fashion. 

23:04 IST, November 25th 2023