What Is Brat Summer Trend? Know How It Is Inspired By Pop Singer Charli XCX

Charli XCX's latest album, Brat, released on June 7, has sparked a vibrant new trend on social media. Celebrities from the world of entertainment to politics have embraced the trend. Giving Barbiecore and ‘All Things Pink’ a run for their money, the album has inspired what has come to be known as Brat Summer. The album, which quickly climbed to third place on the Billboard charts, features a distinctive lime green cover with a low-resolution Ariel font. This striking visual has become a popular motif across social media, even catching the eye of U.S. presidential candidate Kamala Harris' marketing team.

The Rise of Brat Summer

Dubbed the "album of the summer" by Gen Z, "Brat" has inspired a bold and chaotic aesthetic that celebrates individuality and imperfection. Charli XCX described the album as an embrace of one's flaws and ego, encapsulated in her statement: "Brat is all about: me, my flaws, my f**k ups, my ego all rolled into one." This message has resonated widely, leading to a surge of TikTok trends and dances under the hashtag #BratSummer.

The Brat Summer style merges Y2K influences with a carefree, rebellious spirit. It's characterized by an edgy, party-girl vibe that mixes bold fashion choices with a touch of sophistication. The trend has been adopted by numerous celebrities, who have showcased their interpretations through unique outfits and styles.

Celebrity who hopped on the Brat Summer trend 

Charli XCX, the trend's originator, showcased her own "Brat Summer" look at Wimbledon, donning a crocheted mini-dress, black shades, silver hoops, knee-high lace stockings, and Gianvito Rossi heels. Julia Fox, one of the album's inspirations, embraced the style at Ladyland 2024 with a metallic silver corset by A'kai Littlejohn and dramatic makeup. Meanwhile, Kaia Gerber opted for a laid-back version at a Charli XCX concert, sporting a black tank top and knee-high boots. "Brat Summer" is not just a fashion trend but a celebration of authenticity and self-expression.