Flipkart India offers 90-minute deliveries of over 2,000 products in hyperlocal service

On July 28, Flipkart India revealed that it was planning to offer 90-minute delivery service of more than 2,000 products. retail giant introduced its hyperlocal service,  Flipkart Quick which will deliver Grocery, Fresh, Dairy, Meat, Mobiles, Electronics Accessories, Stationery Items, and Home Accessories in first phase. retail firm will extend hyperlocal delivery services in at least 6 cities including Bangalore where customers will receive items in 90 minutes or will have an option to choose a 2-hour delivery slot, according to an official statement. 

Through a 90-mins delivery model for handpicked assortment of products, Flipkart Quick will enable ecosystem partnerships for a safer and reliable experience—Flipkart wrote in a statement.

Flipkart said that it aims to expand across all major cities by end of 2020. Furr, it ded, company “aimed to offer unmatched customer experience, riding on wide selection, top-class quality, and a new location mapping techlogy framework."It ded, “ hyperlocal delivery model aims to tap new consumers by widening accessibility of products and enabling consumers to order products from Flipkart hubs in ir location, ensuring quick delivery.” Flipkart revealed that it was set to deliver more than 2000 products to customers. Customers can place orders any time of day, and get ir orders delivered between 6 am to midnight; starting with a minimum delivery fee Rs 29. 

Flipkart Quick has huge potential to digitize kiranas by bringing m onto ecommerce marketplace— company said in a statement.

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Familial ties with service providers

Explaining company’s new anuncement, Vice President of Flipkart Sandeep Karwa said, "Hyperlocal capabilities can be described simply as building connections between locally available products and consumers in a particular area. This is a great model for India as households of all sizes are alrey used to ir neighbourhood Kirana stores.” Furr, he ded, “Indian families are so comfortable with what we call ‘hyperlocal context’, that re is a tendency to develop deep, familial ties with vendors, shopkeepers and service providers - w with convenience of e-commerce.” Karwa detailed that company aims to bring sellers and store inventory close to consumer. Flipkart’s goal is to encour local entrepreneurship and enable new business strategies and partnerships, he ded. Flipkart Quick will debut in Bengaluru in select locations, including Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram, and Indiranagar. 

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(Im Credit: Twitter/Flipkart)