Published 21:26 IST, October 6th 2019

BrewDog launches 'Hybrid Burger': 50% Vegan, 50% meat, faces backlash

While Beyond Meat has been a new global trend, the Scottish Craft Beer Company - BrewDog, has launched a 'Hybrid Burger', for those unwilling to give up meat

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While Beyond Meat has been a new global trend, Scottish Craft Beer Company - BrewDog, has launched a 'Hybrid Burger' on Thursday, to satisfy those unwilling to let go of meat. burger called ' Hybrid Burger' consists of 50% plant-based Beyond Meat and a 50% beef patty, as shared y BrewDog. burger also comes with bizarre green Matcha Tea buns.

BrewDog launches 'Hybrid Burger'

READ | KFC trials 'Beyond Meat Fried Chicken', sells 90-day supply in one day

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Netizens have t been kind to 'lazy and unnecessary' invention:

READ | Fast-food giant McDonald's to launch vegan burger in Israel, here's what it's all about

Burger King's Impossible Burger

Earlier, Burger King had launched 'Impossible Burger' which was basically plant-based burgers that imitate taste of beef. According to reports, Impossible Burger is a blend of soy and potato proteins.  Impossible Foods which is parent company and brainchild of Impossible Burger uses methylcellulose, a bulk-forming binder that also serves as a great source of fiber. While many wondered if vegetarians would be craving such meatless wonders, reports have claimed that taste is very meat-like inspite of t containing any meat.

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Beyond Meat

Impossible Foods' rival company 'Beyond Meat' too deals with production of plant-based burgers. In May 2016, it released first plant-based burger to be sold in meat section of grocery stores, on an international basis.  Meanwhile, both companies have been stating environmental benefits of abstaining from meat as a key part of ir marketing strategy, as per reports. y have stated that consuming meatless burgers do attribute to some amount of reducing one's carbon footprint. But to claim that it’s most climate-friendly thing to do is certainly false, say researchers.

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READ | McDonalds 'Halal' meat controversy: Petition demands McD policy change

21:18 IST, October 6th 2019