Andhra Pradesh eyeing virtual tours to kickstart tourism amid COVID-19 pandemic

As COVID-19 pandemic has taken a huge toll on tourism industry across globe, Andhra Presh is currently looking at popularising virtual tours of various important tourist destinations in state, said Special Chief Secretary of Tourism and Culture, Rajat Bhargava on October 21. As per PTI report, while most experiences are being limited to being virtual, Andhra Presh is also hoping to keep up with trends of tourism industry amid global health crisis. He reportedly also said that development of rural tourism while keeping in mind “safe and experimental in nature” is also being explored by state government. 

dressing a virtual interactive virtual session with members of national tourism committee of FICCI, Bhargava said that even though hotels and or such establishments have resumed services after lockdown, tourist turnout has not been encouraging. With millions of cases still active across globe, Bhargava acknowledged that aggressive marketing is required for ‘revival of tourism’.

" path to revival (of tourism) will involve building a perception of safe tourism in minds of tourists. joining states will have to work toger to ensure free flow of tourists across borders," Special Chief Secretary said.

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Bhargava called for ‘coordinated effort’

Rajat Bhargava also called for a “coordinated effort” between stakeholders, Central government and state government to kickstart tourism industry. Special Ci=hief Secretary also noted that Andhra Presh has potential of developing a coastline and position itself as a high-end luxury beach tourism destination. 

He also indicated on state developing a new tourism policy that would be flexible, aggressive and will dress ongoing issues. " tourism department has identified certain high potential locations for development of hotels and luxury resorts in state," he said. Even though talks are still in process, if approved, travellers across world would be able to enjoy serenity of Andhra Presh’s tourist spots. 

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