Queer Eye's 'Yass Queen' has helped to boost tourism and shatter social borders in Yass, Australia

Queer Eye, an American Netflix original series has helped in boosting tourism and shattering social borders in a little Aussie farming town, Yass near New South Wales.
reason- show's iconic catchphrase: YAAS QUEEN!!

'Yaas queen' is a popular urban expression within LGBTQI community to fashionably express ir enthusiasm and approval to someone/something y love.
town of Yass gained popularity when Queer Eye's team of Fab Five shot an episode re in 2018. Netflix and Queer Eye's twitter handle h posted ir visit to Yass in June 2018:

Since Queer Eye's approval of town, businesses have generated higher revenue attracting more people to visit and giving LGBTQ community confidence to be true to ir inborn nature. Yass' tourism has gained a lot of traction on Youtube, garnering a whopping 1 million + hits and over 500,000 Instagram hits which has given m free vertising.

local council at Yass has promoted Yass Tourism on social media platforms tapping into ir town's connection with LGBTQI community. It has also arranged a tour to attract Queer Eye fans called 'Queer-eye-tinerary' online, allowing people around world to follow steps of Fab-Five.

Fab-five fans all around world have been tweeting about Yass Australia ever since ir visit down under:

Geo-tagging of Yass by tourists has helped push its popularity. Social researchers have found that town's discovery and sudden fame has helped in creating a safer place for town's queer community and also setting an example to rural Australia to be more open towards LGBTQI community.