Mai Bhi Chowkidaar, Modi Ka Parivar: How PM Modi Turned Opposition’s Jibes Into Election Campaigns

Lok Sabha Elections 2024: As nation gears up for Lok Sabha elections 2024, whose dates are expected to be announced any time soon, a new fervour has gripped country, with BJP leers and supporters ding ‘Modi Ka Parivar’ in ir social media profiles. This comes after Rashtriya Janata Dal chief Lalu Yav questioned prime minister about his family. 

Responding to same a day after, Prime Minister claimed that entire nation is his family. Following this, senior leers of BJP as well as supporters were seen rallying around PM's call. However, this is not first time that prime minister has turned a jibe into an election slogan. 

Lalu Yav Questions PM Modi 

Rashtriya Janata Dal (RJD) supremo Lalu Yav h me a personal attack on PM Modi while dressing Jan Vishwas Rally in Patna’s Gandhi Maidan on Sunday. In a move to defend dynasty politics, Lalu Yav questioned PM Modi why he doesn't have a family. 

 “What is this Modi? This Narendra Modi is attacking 'parivaarva' se days. First, you should tell why you do not have any children or family. For people with more children, he (PM Modi) says that it is dynasty politics. You don't have a family," said Lalu Yav at Patna rally. 

Mera Bharat, Mera Parivar: PM Responds to Lalu's Jibe 

dressing a rally at Telangana’s ilab, prime minister said that entire nation is his family. “Mera Bharat, Mera Parivar,” said PM Modi at rally. In response, audience listening to PM’s rally chanted- ‘Mai hun Modi ka Parivaar’ ( I am Modi’s family). 

Hitting back at opposition parties, Modi reiterated that his commitment was to people of country and that he h left home at a young age with dream of serving people.

"140 crore people of this country are my family. Mera Bharat mera parivaar hai(my India is my family). My life is like an open book. People of country know about it.When I left home in my childhood, I left with a dream that I will live for countrymen," said Prime Minister. 

Supporters Rally Behind PM Modi 

As supporters rallied behind prime minister’s call, senior BJP leers, including Union Home Minister Amit Shah and party president J P Nda and cabinet ministers, on Monday, ded 'Modi Ka Parivar' in ir social media profile after Prime Minister Narendra Modi's assertion that whole country is his family. 

A Look Back at ‘Mai Bhi Chowkidar’ Campaign 

As BJP leers changed ir names of profiles, it seems to be turning into a new slogan for upcoming Lok Sabha elections. new slogan is reminiscent of 2019 "Main bhi Chowkidar Hoon" campaign which was prompted by Congress leer Rahul Gandhi's remark "Chowkidar chor hai". 

As BJP rose to power, prime minister constantly used ‘chowkidar’ term emphasising on his commitment towards nation. As Congress party launched a personal attack on PM Modi over same, BJP leers h n prefixed ir names on social media platforms with ‘Chowkidaar’ after Prime Minister changed his name on X profile from ‘Narendra Modi’ to ‘Chowkidaar Narendra Modi’. 

hashtag ‘#MaiBhiChowkidaar’ turned into BJP’s new mantra to counter Opposition  after PM officially launched ‘Mai Bhi Chowkidar’ campaign. “Your Chowkidar is standing firm & serving nation. But, I am not alone. Everyone who is fighting corruption, dirt, social evils is a Chowkidar. Everyone working hard for progress of India is a Chowkidar. Today, every Indian is saying-#MainBhiChowkidar,” said PM Modi while launching campaign.