Cricket fan Satya Nadella confirms NBA-Microsoft deal to redefine fan experiences

Microsoft CEO Satya Nadella and NBA confirmed a Microsoft NBA deal which will focus on redefining and personalizing fan experiences. Microsoft will become official 'Artificial Intelligence Partner and an Official Cloud and Laptop Partner' for NBA. company will also team up with WNBA, NBA G League, USA Basketball and NBA gaming experience starting from NBA 2020-21 season. 

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Microsoft NBA deal: NBA teams up with Microsoft for multi-year deal 

Microsoft NBA deal is focused on delivering next-generation and personalized NBA gaming and broadcasts. deal will work on how fans eng with league via ir devices by customizing experiences for ir global fanbase. Including all league, team and player accounts, league has 1.8 billion social media followers. y will also work on integrating all or NBA services and products. Throughout years of ir deal, both brands will work on enhancing NBA's 'business and game operations'.

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deal will also make Microsoft NBA's Draft Combine from next season and or events like NBA All-Star games, MGM Resorts NBA Summer-League and WNBA All-Star games. In his statement, Nadella said that he is thrilled to work as NBA's AI partner. He promised to bring fans closer to game y love along with new experiences powered by Microsoft Azure.

NBA commissioner Adam Silver stated that along with Microsoft, y can change way fans experience NBA basketball. y plan to offer fans a way to enjoy all aspects of game and players.

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NBA's deal with Microsoft will help enhance ir new direct-to-consumer (DTC) platform. platform will reportedly include real-time stat overlays, alternative audio-video feeds and or gaming elements. NBA fans will also have an opportunity to earn 'loyalty points' after y watch games or perform any or activity. se points could later be used for discounts on merchandise, league passes and tickets. With Mircosoft's AI techlogy, NBA DTC platform will learn what every fans like and present m with optimised content. 

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