Jimmy Butler ready to take Big Face Coffee to the next level, wants logo trademarked

After arriving at the NBA bubble, Miami Heat star Jimmy Butler started his own coffee business from his hotel room. Teammate Myers Leonard first uploaded a photo of the Big Face Coffee menu, which explained that Butler was charging $20 for every cup – irrespective of size. However, as per reports, Butler could be more serious about taking Big Face Coffee to the next level by trademarking his logo. 

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Is Jimmy Butler serious about his Big Face Coffee business?

According to the South Florida Sun Sentinel, Butler is working with a legal firm in Pittsburgh to try and trademark Big Face Coffee's logo. The filing, which was shared by the Sentinel, detailed the logo from the words Big Face to the smiley face and "squiggly line" drawn. Reports add that the trademark could also be for merchandise, housewares like mugs, non-alcoholic beverages like canned coffee and other cafe items. While Butler is yet to speak on the matter, the Heat forward could consider a cafe franchise. 

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According to the photo shared, Butler had written the menu on the whiteboard and placed it outside his hotel room. Butler offers multiple items – a latte, a cappuccino, a macchiato, an Americano – prizing them at $20 for any size. Bulter also drew two smiley faces in between the cups and has also mentioned that customers can only pay him by cash. While speaking to ESPN's Rachel Nichols, Butler explained that it was difficult to find good coffee in the bubble. "So I might bump it up to 30 bucks a cup. People here can afford it," Butler said. His side polular business was confirmed by his agent Bernard Lee. 

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NBA Finals schedule

The Heat, who beat the top-seeded Milwaukee Bucks and Boston Celtics, will face the Los Angeles Lakers in the NBA Finals. Butler finished ECF Game 6 with a 22-point performance, leading the Heat to their 125-113 victory. The finals are scheduled to begin on Wednesday, 9:00 pm EST (Thursday, 6:30 am IST). 

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(Image credits: NBA Twitter, Myers Leonard Twitter)