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Published 19:43 IST, May 8th 2020

LeBron James accused of 'brand-building' after tweeting outrage at Ahmaud Arbery's death

Lakers star LeBron James has been accused of tweeting about the Ahmaud Arbery killing incident for clout as part of his 'brand-building' PR strategy.

Reported by: Daniel Arambur
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The tragic Ahmaud Arbery death case has led to an increased furore all across the US. There have been calls from various sections of society to bring to justice the perpetrators the heinous act. The Ahmaud Arbery death occurred in Georgia when Arbery was out on his usual jog. He was gunned down by two white men, Gregory McMichael, 64, and his son Travis McMichael who is aged 34. The Ahmaud Arbery video recently got leaked on social media this week, two months after he was gunned down by Travis McMichael. A host of celebrities and sports personalities have spoken in support of the late Ahmaud Arbery calling for an immediate arrest in the case followed by rightful prosecution of the guilty parties. Los Angeles Lakers star LeBron James also took to Twitter to express his outrage over the incident and offer his condolences to the Ahmaud Arbery's family.

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Ahmaud Arbery video

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LeBron James accused of 'brand-building' after tweeting outrage at Ahmaud Arbery death

Ahmaud Arbery LeBron James Tweet

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The Ahmaud Arbery killing incident has taken the whole of America by storm. The Ahmaud Arbery LeBron James tweet was published on May 6, 2020, on the James' official Twitter handle. However, there were some people who had their own interpretation of why LeBron James chose to post that comment on his Twitter handle.

Fox Sports 1 journalist Jason Whitlock accused LeBron James of using the Ahmaud Arbery killing incident for building his own brand. The journalist replied to LeBron's tweet by saying, "This isn't helpful. It's twitter trolling. It's using this man's tragedy to build a brand as more outspoken than Michael Jordan. There are all kinds of ways to draw attention to this tragedy. Suggesting that we are hunted everyday/every time is just s**t-stirring."

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The Ahmaud Arbery killing has caused national outrage to swell in an already unstable US environment that is trying to cope with increasing COVID-19 related deaths as of now. The Georgia Bureau of Investigation announced the arrests of Gregory and Travis McMichael earlier today. The McMichaels were jailed on charges of aggravated assault and murder. 

Also Read | Father-son duo charged in the Ahmaud Arbery killing case in Georgia

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Father-son Georgian duo have been arrested in connection with Ahmaud Arbery killing incident

Also Read | US: Georgia prosecutor wants to bring Ahmaud Arbery death case to grand jury

19:43 IST, May 8th 2020