Published 17:30 IST, April 30th 2020
LeBron James banked $700 million from Beats by Dre as a 'silent investor'
LeBron James' former teammate turned analyst Kendrick Perkins revealed how James received a $700 million payout by being a 'silent investor' in Beats by Dre.
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Los Angeles Lakers star LeBron James is currently one of most recognised faces in NBA. 35-year-old has also tasted his fair share of success in various ventures outside basketball. From his lifetime endorsement deal with Nike to his stake in English football club, Liverpool, LeBron James seemingly has an eye for investing in ventures with great potential.
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LeBron James endorsements: LeBron James Beats by Dre payout story revealed by Kendrick Perkins
LeBron James' former teammate turned NBA analyst, Kendrick Perkins shared a story of how James banked $700 million by simply being a silent investor in Beats (formerly kwn as Beats by Dr Dre). Kendrick Perkins was a guest on Runnin’ Plays: A Golden State Warriors Podcast where one of topics he discussed was his relationship with LeBron James. former Cavaliers star lauded LeBron James as ' chosen one' and claimed James was fortunate with everything he did, be it on court or outside.
“When Dr Dre got that big contract for Beats by Dre when y wrote him that check LeBron James got $700 million. He was a silent investor in Beats and body kws that!" Kendrick Perkins said on podcast.
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Beats Electronics, which is currently owned by Apple Inc, was founded in 2006 by rapper Dr Dre. LeBron James was one of first superstars to endorse brand back in 2008. Sensing a business opportunity, LeBron James reportedly asked for a small stake in company in exchange for endorsing ir products. His stake ended up being a masterstroke as LeBron James banked a whopping $700 million when Beats peaked in United States, per Perkins.
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Kendrick Perkins, who entered NBA in 2003 draft alongside LeBron James, furr hyped up Lakers star saying, "Even when we were gambling with playing cards, he would always win. He really is chosen one.”
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LeBron James endorsements
According to Forbes, LeBron James has endorsement deals with McDonald's, Blaze Pizza (investor), Coca-Cola and 2K sports. Apart from his endorsements, LeBron James has own marketing ncy, LRMR Ventures, a Hollywood production company, SpringHill Entertainment and also co-owns a health and wellness company, Ladder, with Arld Schwarzenegger, Lindsey Vonn and Cindy Crawford.
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17:30 IST, April 30th 2020