LeBron James' media company SpringHill Co. secures $100 million investment: Report

Los Angeles Laker star LeBron James and his business partner Maverick Carter stated anunced that y will be starting a new media company SpringHill Co., which has received a $100 million funding round. Bloomberg Business reported that James formed company on March 11, same day NBA was suspended due to COVID-19 pandemic, but was me public only on this Thursday (Friday IST). James also anunced company via his Instagram post, which was shared by Carter. 

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Maverick Carter and LeBron James media company SpringHill Co. raised $100 million from investors like Elisabeth Murdoch

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LeBron James and Maverick Carter raised $100 million for SpringHill Co. from investors like Elisabeth Murdoch

According to Bloomberg's report, SpringHill Co. merges James' marketing ncy Robot Co. with two entertainment companies – SpringHill Entertainment and Uninterrupted LLC. SpringHill Entertainment has previously worked on TV shows like ' Wall' and upcoming sequel to classic film Jam. SpringHill entertainment's official Instagram account currently describes m as 'a media company with an unapologetic nda - a maker and distributor of all kinds of content that will give a voice to creators and consumers who've been pandered to, igred, or underserved'.

While talking to Bloomberg, James stated that when y talk about storytelling, y want to create content that will be able to hit home. He ded that he wants to tell stories that hit home for a lot of people, who feel 'y can be a part of that story'. three-time NBA Champion also wants his audience to relate to stories y show, something that will be organic to ir upbringing.

Bloomberg furr revealed that SpringHill Co. has alrey singed a TV production deal with Walt Disney Co. and are currently working with Netflix to make a basketball-centric film starring am Sandler.

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LeBron James will be chairman of company, while Maverick Carter will be CEO. As per reports, News Corp. heir Elisabeth Murdoch, Guggenheim Partners chief investment officer Scott Minerd, Serena Williams, Apollo Global Manment co-founder Marc Rowan, Boston Red Sox Chairman Tom Werner, Live Nation Entertainment CEO Michael Rapi and L.A. investment banker Paul Wachter are a part of board. 

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Maverick Carter is LeBron James' childhood friend and his current business partner. Carter also founded LBMR, company which mans James' promotions, marketing and publicity. As per Celebrity Net Worth, Maverick Carter net worth is $15 million. As per Forbes, James' net worth is $450 million, which includes his career earnings, endorsements and Nike deal. 

(Im source: @kingjames official Instagram)