LeBron James to end long-time deal with Coca-Cola? Lakers star might sign up with Pepsi

Over span of his 18-year NBA career, LeBron James has landed endorsements worth millions. This includes his Coca-Cola deal, which he signed at beginning of his basketball journey. w, with 2020-21 NBA season in motion, reports hint at James reportedly leaving Coca-Cola to sign a deal with PepsiCo. 

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Is LeBron Pepsi deal final?

As per reports by Front Office Sports, James is gearing up to sign with PepsiCo after having endorsed Sprite and Powere brands for Coca-Cola. Reports d James will be face of Mountain Dew's new "Rise Energy" line, and could also pitch Pepsi's flagship brand. ditionally, he will join or WNBA and NBA players – Zion Williamson, Joel Embiid, Jamal Murray and A'ja Wilson – in promoting 'MTN DEW'.

This decision might also affect or investments me by James. This also includes Blaze Pizza – who will probably offer Pepsi products at ir locations. As of w, Blaze Pizza offers Coca-Cola products as James owns around 10% of franchise in Chicago and Florida.

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When did LeBron Coca-Cola contract expire?

However, per reports, PepsiCo and James' spokesperson have declined to comment on matter. On or hand, Coca-Cola's representatives stated that James' deal with company – signed in 2003 – expired in September 2020. “LeBron’s contract came up at a time when both he and Coca-Cola Company were actively reviewing all of its resources to make sure it was investing in places that ensured long-term growth,” Coca-Cola said while speaking to Front Office Sports. 

y ded that after discussing terms with James and his team, y concluded that y should part ways. With his Nike deal in 2003, James also signed with Coca-Cola when he was 18. As mentioned, he featured in Sprite and Powere vertisements, even bagging his own signature drink – Sprite 6 Mix by LeBron James – in 2014. 

While James was signed with Coca-Cola, leagues (NBA and WNBA) have partnered with PepsiCo. In 2015, y partnered with  Harrison-based brand to become ir official food and bever partner. Last year, All-Star game saw "DEW Zone" three-point contest, even offering fans things like "Courtside Studio". 

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LeBron James endorsements

One of richest athletes in world, James boasts an impressive endorsement portfolio. Along with his Nike deal (and Coca-Cola), James endorses Beats By Dre, 2K Sports and Blaze Pizza. He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted).

He makes approximately $50 million from endorsements – a number expected to increase in case of a confirmed PepsiCo deal.

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LeBron James net worth

As per Celebrity Net Worth, LeBron James is worth $500 million. While James will earn $428 million by 2023 from NBA, his endorsements and Nike deal make up a significant chunk of his money. In 2015, he signed a lifetime deal with Nike, which could end up being worth $1 billion. He also has endorsement deals with companies like Baskin Robbins, Samsung, McDonald's, Microsoft and more. 

Disclaimer: above information is sourced from various websites and media reports. website does t guarantee a 100% accuracy of figures.

(Im credits: Coca-Cola company site)