Published 11:18 IST, May 5th 2020
Michael Jordan reveals he preferred Adidas over Nike and Converse out of college
Michael Jordan favoured the brand Adidas over Nike when he just got out of college. The Chicago Bulls legend had declined a deal with Converse.
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fifth and sixth episode of Michael Jordan documentary - Last Dance - aired on ESPN in US on Sunday. episodes were aired in India on Monday on Netflix. Episode five paid hom to late Lakers legend Kobe Bryant and spoke about Michael Jordan's impact on Lakers great during his initial days in NBA. series furr delved into impact that Michael Jordan had on NBA world as a whole. It offered fans a glimpse into how Michael Jordan brought to life his very own brand, powered by Nike, in form of 'Air Jordans'.
Also Read | Michael Jordan endorsements: Nike deal trumps Steph Curry's Under Armour deal by whopping $110 million
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Throwback to when Michael Jordan shared basketball court with Kobe Bryant
Michael Jordan preferred Adidas over Nike, Converse out of college
Last Dance shows Michael Jordan endorsements skyrocketing in late 1990s. However, Michael Jordan revealed that things could have been a lot different if he would have gotten his way. Jordan revealed that he could have endorsed Converse or Adidas instead of Nike early on in his career.
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In fact, Michael Jordan claimed he was keen on penning a deal with Adidas in 1984 but German brand could t afford to sponsor athlete. Nike hired Spike Lee to direct Air Jordan commercials. Nike only expected $3 million in sales in first 4 years but brand went on to sell $126 million in first year alone. Air Jordans are still considered royalty among sneakerheads everywhere. Air Jordan brand is still one of most popular brands around world. In 2018, Air Jordan brand also delved into world football when it inked a deal with Ligue 1 giants, Paris Saint-Germain.
Also Read | Zion Williamson, Jayson Tatum recreate Michael Jordan's classic 'Be Like Mike' Gatorade Ad
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11:18 IST, May 5th 2020