Michael Jordan receives $46,000 from Chinese company over using his name 'unlawfully'

Chicago Bulls legend Michael Jordan will be receiving money from Chinese brand Qiaodan – who he has been in a legal battle with for years. As per recent reports, Jordan will be paid $46,000 for emotional dams. However, some reports have also pointed out some limitations with laws. 

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Michael Jordan lawsuit: Qiaodan sued, to pay $46,000 to NBA legend

As per reports, NBA Hall of Famer will be paid after multiple Jordan and Qiaodan lawsuits. verdict asks Chinese sportswear company to pay six-time NBA champion $46,000 (RMB300,000). conflict was over name "Qiaodon", which translates to Jordan. Variety also reported that company will also be paying $7,600 (RMB50,000) for additional legal expenses.

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What are  Michael Jordan emotional dams?

While Jordan has been filing lawsuits for years, Qiaodan will be paying him for "emotional dams". Chinese court ruled in Jordan's favour, accepting that name has been used unlawfully. w, company will t be able to use 'Qiaodan' as ir corporate name or for products. Additionally, a public apology which refutes all relation to Jordan is also accepted. 

However, multiple trademarks will remain. As per law in China, y cant ask company to let go of trademarks filed over five years ago. Due to timeline, Qiaodan will continue using older ones. As per reports, y have around Jordan-related trademarks. 

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However, y will have to take "reasonable measures" and make sure ne of those are associated with Bulls legend. company also argued back, claiming that Jordan is a common and popular Western last name, t related to Jordan at all. Yet, y had used number 23 (Jordan's jersey number) and Chinese translations of his sons' name as well. Court looked at it as a "very obvious attempt to mislead" ir buyers. 

y also added that it was with "intention of causing or allowing for public confusion". Jordan (since 2012), has filed 80 lawsuits against Qiaodan. 

Jordan, w 57, has a large fan base in China and or South-East Asian countries like South Korea. His popularity paved way for NBA in China, and has continued to remain so even after his retirement. As per a survey, Chinese people ranked him second most famous American after Albert Einstein and Bill Gates in 1998. Per Forbes, Jordan's Last Dance and China earned Jordan Brand $3.6 billion last year. 

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(Im credits: AP)