Amazon Prime Video signs historic deal to live stream all New Zealand matches in India

Amazon Prime Video entered  live sports streaming market in India with purchase of exclusive rights to stream Black Caps and New Zealand-based White Ferns across sub-continent. 6-year long deal will begin from early next year. It will provide live coverage of all Black Cap matches. Amazon will hold exclusive streaming rights to brocast matches starting from 2021-22 season until 2027-28 season.

New Zealand Cricket (NZC) CEO David White spoke on NZC’s ambitions of and speaks on impact of landing such a mega deal. He also went on to say how global sports rights market has been affected due to ongoing COVID-19 pandemic.

Amazon New Zealand cricket deal reactions

“This partnership with Amazon Prime Video is massive for NZC. We’re delighted and proud to be teaming up with such a famous and successful brand. As we’ve said before, future of live sport is streaming and in Amazon Prime Video we have a partner right at coalface of industry; innovative, go-ahe and well-known for putting fans and subscribers first," White said.

“One of NZC’s key goals is to extend our teams’ global reach and to build closer relationships around world and, in terms of that particular objective, we don’t think we could be in better hands.
 
“India has always been an important market for us; no or country follows cricket like India, so it’s exciting to be announcing this agreement with India’s leing streamer. I want to thank Amazon Prime Video team for ir goodwill during negotiations, and also acknowledge our longstanding media rights visors, Pitch International - for ir help in concluding deal," New Zealand Cricket CEO ded. 

Gaurav Gandhi, Amazon Prime Video Director and Country General Manager (India) also commented on deal. Gandhi shared how Amazon Prime Video is slowly becoming a world class platform of entertainment all across India.

“We are excited to d India’s most loved game – cricket, to our content selection for our Prime Video customers, and we are thrilled to work with NZC on this endeavour.
 
“y have a strong, passionate and much-loved cricket team, and cricketing rivalry between two countries has been fantastic. We are happy to make this collaboration with NZC our first live sport offering in India, and are confident our Prime members will be delighted with this initiative," Gandhi was quoted as saying in an official press release.

Trent Boult to start in New Zealand cricket schedule 2020-21

Dream11 IPL 2020 has proved to a major success in live OTT sports streaming across India. Amazon Prime Video has taken a giant leap in to counter it's competitors. dition of sports with Amazon Original Series to regional blockbusters has surely me m an OTT platform to watch out for.

Amazon New Zealand Cricket deal seems to be a great dition for all Prime membership holders across India. It will allow viewers to watch matches on various streaming devices like smart TVs, mobile devices, without shelling out extra money.

Indian viewers were in danger of being starved yet again of watching matches in New Zealand (apart from when India tours country), thanks to Star India, previous media rights owner, not renewing its contract which expired this year, due to coronavirus pandemic. However, that has been averted, with this deal proving that cricket continues to sell most in India amongst sports, continuing to be a lucrative option. 

Fans will also get to see players such as Trent Boult, Kane Williamson and or Dream11 IPL 2020 stars from New Zealand much more from now.

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Image Source: New Zealand Cricket Twitter