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Published 10:33 IST, August 12th 2023

Does Kohli charge Rs 14 crore for an Instagram post? Here's the truth behind viral claim

Virat Kohli joins the famous athletes list: Cristiano Ronaldo and Lionel Messi are the most followed athletes on Insta and the Indian cricketer is among them.

Reported by: Aryan Suraj Chadha
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Virat Kohli, Ronaldo and Messi in action for their respective countries, (Image:AP) | Image: self
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Virat Kohli is one of the best cricketers of all time. The former Indian skipper hopes to end India's ICC trophy drought with the squad in the upcoming ICC ODI World Cup. The team will be finishing off the India tour of the West Indies and will play a series against Ireland before participating in the Asia Cup and the World Cup.

3 things you need to know 

  • Virat Kohli is known for his fitness and gym workouts that he posts on Instagram
  • Kohli is one of the highest-paid athletes in Asia
  • Kohli is the most followed Indian personality in the world 

Also Read: 'If You Have Made Enough Runs...': Bhogle Gives His Verdict On Hardik-Tilak 50 Controversy

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Virat Kohli sets new record among Cristiano Ronaldo and Lionel Messi: Report

Due to changes in the dynamics of the Indian team, Virat Kohli, the legendary Indian cricketer, is anticipated to play less cricket this year. Nevertheless, he continues to hold the title of highest-paid Indian user of the Instagram photo and video-sharing app. According to recent report, Kohli received an incredible INR 14 crore for each sponsored Instagram post he shared in the 2023 rankings. Notably, football great Cristiano Ronaldo won the top spot on the list, with rival Lionel Messi not far behind.

(Most followed people on Instagram, Image: Hopper HQ)

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Ronaldo received an amazing USD 3.23 million in sponsored posts, or almost INR 26.75 crore. On the other side, according to Hopper HQ, Messi made USD 2.56 million (about INR 21.49 crore) for each Instagram post. Only Virat Kohli represents India on the list of the top 20 players in the world. According to the report, he charged USD 1.38 million for each Instagram post, translating to over INR 11.45 crore in revenue per post. Kohli has 256 million followers, which is a big number when considering his commanding presence on the network.

Also Read: ''He will be a sensation, one of the best India could produce': Brian Lara on India pacer

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Virat Kohli issues clarification

Putting an end to the latest discussion on his Instagram earnings, Virat Kohli has issued a statement on his Twitter account that the claim made in recent media reports is not true. Here's what he said.

 

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12:53 IST, August 11th 2023