Published 14:48 IST, August 18th 2020
Dream11 to be IPL 2020's title sponsor; replaces VIVO in estimated Rs 222 crore deal
In a major development, online fantasy sports company Dream11 has been named the sponsor of the Indian Premier League for 2020, replacing old sponsors VIVO
- SportFit
- 2 min read
In a major development, online fantasy sports company Dream11 has been named the sponsor of the Indian Premier League for 2020, replacing old sponsor VIVO. The BCCI had earlier suspended VIVO's contract as the title sponsor for the high-octane league. IPL 2020 is scheduled to take place between September 19 to November 10 in the UAE. Dream11 won the sponsorship rights worth Rs 222 crores for the upcoming edition of the IPL beating Byju's and Unacademy.
Dream11 replaces VIVO as IPL sponsor
BCCI cuts ties with VIVO
The Board of Control for Cricket in India (BCCI) recently decided to discontinue the IPL VIVO deal, after the richest cricketing board in the world was subjected to severe backlash for its association with a Chinese smartphone company. The backlash originated because of the anti-China sentiment across the country post the India China standoff at the Galwan valley, where 20 Indian soldiers were martyred in June.
Issuing his first response to BCCI's decision to suspend its sponsorship deal with China's Vivo for the 13th edition of the IPL, BCCI President Sourav Ganguly had remarked that it is just a 'blip' and won't lead to a 'financial crisis.' Reportedly, Vivo had won IPL sponsorship rights from 2018 to 2022 for a whopping amount of Rs 2190 crore. However, with its ouster from the 2020 edition, BCCI President Ganguly had affirmed that the board always has a 'Plan B.'
IPL 2020: IPL dates and venue decided
As per the announcement from the teleconference meeting among IPL Governing Council members on August 2, the IPL dates for the 2020 season is confirmed to be between September 19 and November 10. Apart from IPL dates, the Governing Council also confirmed that the IPL 2020 will be taking place in the United Arab Emirates (UAE). The decision to shift the tournament out of India was made due to the rising threat posed by the contagious coronavirus disease in the country.
The IPL Governing Council has also allowed COVID-19 replacements in this year's tournament which will be held in the UAE. The replacement rule has been brought in the wake of the pandemic. The franchises have been allowed 24-player squads and will also be allowed to replace players in case they get unwell during the tournament.
Updated 16:39 IST, August 18th 2020
