FanCode launches e-retail store, IPL 2020 merchandise partner for MI, CSK, among others

India’s first multi-sport aggregator platform FanCode has forayed into e-retail by launching an online sports merchandising store. e-retail store will provide auntic and affordable fan gear from leing sports brands. FanCode has also collaborated with six Indian Premier League (IPL) franchises - Delhi Capitals (DC), Sunrisers Hyderab (SRH), Mumbai Indians (MI), Chennai Super Kings (CSK), Rajasthan Royals (RR), and Kings XI Punjab (KXIP) - and will sell  officially licensed merchandise of se popular teams.

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FanCode launches online sports fan merchandising store

FanCode Shop will provide a huge range of fan merchandise that includes official match jerseys, t-shirts, jackets, joggers, caps, masks, phone covers, coasters, keychains, wristbands and more. Fans can also customise ir own merchandise which will ensure that y are proudly able to flaunt ir fandom. Fans can buy  official merchandise of ir favourite IPL teams on FanCode shop's website. 

Yannick Colaco, co-founder of FanCode, said that y are thrilled to launch FanCode Shop with some of biggest Indian sporting brands. He ded that through FanCode Shop, ir aim is to provide a single platform for all sports fans with easy access to auntic and affordable merchandise. Colaco stated that considering  quick turnaround time in focus, y want to give fans several options to choose from and customise designs and products to ir liking.

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co-founder of FanCode, Prasana Krishnan, said that through FanCode Shop, IPL fans across country will get opportunity to wear ir passion while cheering for ir favourite team from comfort of ir home. He ded that IPL teams like Delhi Capitals and Sunrisers Hyderab (SRH) have built strong brands with passionate and loyal fan bases. Krishnan explained that y’re excited to be able to provide ir fans with ar opportunity to eng with and proudly display ir support to ir favourite IPL teams.

CEO of SRH, K. Shanmugham said that y are thrilled to partner with FanCode for Sunrisers Hyderab’s fan merchandise this year. He ded that as ir official fan store, FanCode will only help m grow engment with ir fans. Shanmugham is hopeful that Orange Army fans will appreciate exclusive merchandise curated by FanCode and cheer from ir homes with even more fervour than y do every year.

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Dheeraj Malhotra, CEO of DC said he's delighted to have FanCode on board as ir official merchandise partner. He stated that ‘Fan First’ is ethos y follow at Delhi Capitals, even in unprecedented scenarios like current one, where ir engment with fans can only be through digital platforms. Malhotra explained that at Delhi Capitals, y emphasise on being a fan-friendly team, just like FanCode, which is why he is confident that this partnership will be mutually beneficial for both parties.

Apart from Shop launch, FanCode recently introduced consumer-first features for sports fans like interactive data overlays, where fans can personalise data y want to see while watching live stream of a game. Since launch in 2019, FanCode has significantly enhanced sporting experience for Indian fans by providing interactive live streaming of a match, news on sports industry across globe, bite-sized video content like match highlight packs, chats with sports personalities in a new- format, and expert opinions.

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Im Courtesy: FanCode