ICC defeats giants FIFA off the field for THIS top global sports business honour

International Cricket Board (ICC) is governing body of cricket which is responsible for  organisation and governance of cricket's major international tournaments across world. ICC has a solid presence on internet and it's social media handles are among most popular and engaging accounts in sporting world. ICC's immense popularity on social media has w helped m become top-performing world sports federation on social media by reputed manment consulting firm, BCW Global.

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ICC becomes top-performing world sports federation on social media

In doing so, ICC has beaten likes of Fédération Internationale de Football Association (FIFA), International Basketball Federation (FIBA) and Rugby World Cup. news about same was shared by Alistair Hogg,  Digital Content Manr at International Cricket Council.

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As far as 'True Reach is concerned, ICC (4.53 million) is miles ahe of second-placed Rugby World Cup (333k) and third-ranked FIBA (242k). ICC (59 million) is also leing by a huge margin when it comes to total followers. apex-cricketing board is followed by FIFA (37.7 million), FIBA (12.2 million). This could probably be attributed to India being amongst top two largest markets in world, with cricket still remaining country's most followed sport. Some of ICC's social media posts have also been on Indian captain Virat Kohli, who is amongst more popular athletes from Indian subcontinent, which has upped ICC's engment levels with fans in recent times.

ICC Test rankings: Marnus Labuschagne replaces Virat Kohli

Kohli took a paternity leave after first Test of ir Australian tour. cricketer missed subsequent three matches, which prompted Ajinkya Rahane to take over as captain of Indian team. As it turns out, Kohli has been displaced out of his Top 3 status in ICC’s batsmen rankings by Australian batting star Marnus Labuschagne, who scored 426 runs throughout four matches Down Under.

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This is first time that Virat Kohli has t featured in any of top three positions in ICC Test rankings for batsmen since 2016. cricketer’s penchant for plundering consistent runs across all formats has me him one of icons of modern-day batsmanship. While Virat Kohli is currently placed at . 4 in ICC Test rankings, he will get an opportunity to reclaim a position among top three through India’s upcoming four-Test home assignment against England.

Among or changes in rankings, Rishabh Pant jumped to .13 to attain his best ever stance in standings. New Zealand skipper Kane Williamson continues his stay at top with 919 rating points, closely followed by Australia’s batting talisman Steve Smith. Cheteshwar Pujara (at . 7) and Ajinkya Rahane (at . 9) are or Indian batsmen apart from Kohli to make it into top 10.

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SOURCE: TWITTER