Published 11:23 IST, November 14th 2024
ICC's NEW Champions Trophy Promo Confirms Pakistan as Hosts | WATCH
Amid much speculation over will Pakistan eventually host the ICC Champions Trophy, there is finally some clarification on this matter.
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Amid much speculation over will Pakistan eventually host the ICC Champions Trophy , there is finally some clarification on this matter. The apex body of cricket released the promo of the marquee event and the logo which confirms Pakistan as the host. There were reports suggesting that they may lose the hosting rights if they do not accept the ‘hybrid’ model, but that is not the case anymore. India's participation is still unclear. India stick to their stance of not travelling to Pakistan. While PCB seek clarification from the BCCI, alternate hosting options are being considered. Pakistan had earlier claimed that they would pull out of the event in case their hosting rights are taken away. The promo and the logo is unconventional.
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WATCH PROMO
The promo is bold, loud, confident and fun. It goes on to reflect cricket's distinctive language and culture.
“The newly created visual identity is a digital-first vibrant expression, deliberately challenging the status quo, with an unconventional typographic logo which sets the tone for the look – bold and loud, confident and fun,” an ICC statement read.
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‘It has been designed to be agile’
“It has been designed to be agile, distinctive, and expressive, it’s inspired by the language of cricket; from the unique and integral words that describe the game, to the shouts when a wicket falls, to the name of each superstar that appears on the back of their kit. Both the verbal and written words are an integral part of the sport and that is celebrated through the brand," it added.
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The schedule for the marquee event is yet to be out. It is expected to be released soon. It would also be interesting to see if India travel to Pakistan for the mega event or not.
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11:14 IST, November 14th 2024