India vs Australia live: 1st Test sees 5% more views on television vis-a-vis 2018-19 tour

Both India and Australia have emerged as a dominant force in world cricket. It is deemed as a marquee event whenever teams collide, irrespective of format. However, ir arch-rivalry especially in Test matches has enthralled cricket enthusiasts for several years. ir recent clash is of utmost importance for both sides considering ongoing ICC World Test Championship, and it has also ensured an increase in terms of viewership. 

India vs Australia live: 5% jump observed in views on Television when compared to 2018-19 series

resurgence of cricket amidst COVID-19 pandemic has been a great boon for fans of sport. India's tour of Australia also marked team's return to international cricket after coronavirus-enforced sabbatical. re was a lot of buzz surrounding tour, as whenever two sides battle it out on field, it always has proved to be a treat for viewers.

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Cricket Australia also confirmed that opening Test of Border-Gavaskar Trophy also witnesses a spike in terms of television ratings. According to estimates, it has jumped by 5 percent when compared to India's previous visit in 2018-19. Board took to its social media to anunce increase in viewership. 

re is denying that re is a massive following for sport in Australia, a large chunk of Indians have also migrated to country. While this seems to be primary reason behind increase in ratings, re are several or aspects that can be considered. re is a possibility that a number of fans would have preferred watching action on ir TV sets in order to avoid mass social garing in stadiums. 

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Moreover, apart from this, star batsman Virat Kohli had anunced that he was going to fly back to India for birth of his first child. Considering massive fanbase that player enjoys in Australia, it could be a possibility that fans were er to see ir favorite star play. Irrespective of reasons, development would have delighted broadcasters as well as Cricket Australia, and y would be hoping for a similar trend in upcoming Test matches as well.

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Broadcasters Channel 7 were involved in a tussle with cricket board regarding scheduling of Big Bash League (BBL 2020). Cricket Australia had also earlier mentioned how Channel seven's BBL 2020 ratings had seen a 3% rise compared to previous edition. 

India vs Australia 2nd Test 

'India 36 all out' news shattered hopes of Indian followers. However, visitors have a chance of retribution with Boxing Day Test. India vs Australia 2nd Test will be played at Melbourne Cricket Ground. much-anticipated encounter began on December 26. 

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India vs Australia live 

Fans in India can catch  India vs Australia live action on Sony Pictures Sports Network (SONY TEN 1, SONY TEN 3 and SONY SIX). live streaming of match will also be made available on SonyLIV app. 

Im source: Cricket Australia Twitter