India vs England series has no UK broadcaster yet, Disney pegs rights price at ₹200 crore

re is a significant buzz ahe of upcoming India vs England series. With international cricket finally returning to India amidst coronavirus pandemic and wide popularity of sport in two participating nations, matches are expected to grab a lot of eyeballs. However, re still seems to be uncertainty regarding live brocast in United Kingdom.

India vs England: clarity yet on live brocast in UK 

Whenever India and England team battle it out, it is deemed as a marquee event, irrespective of st. With first Test match between two cricketing giants inching closer, several UK TV networks are striving hard to attain rights of much-anticipated series. Star Sports Network owns rights to telecast India's home matches and y have set a staggering price for selling feed in UK. 

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As reported by Insidesport, many channels such as Sky Sports, BT Sport, and Channel 4 are vying for rights. However, y are reportedly t able to match Star Sports' demand of £20 million (approximately ₹200 crore). Star network also apparently contemplating streaming live matches on ir Disney+Hotstar digital platform. series promises to be a lucrative deal for brocasters considering UK lockdown.

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With a majority of citizens forced to remain in ir homes especially in UK, viewership of matches could hit roof. Moreover, considering Indian population in country, a significant number of viewers are expected to tune-in from region to catch Virat Kohli and co. take on in-form England unit. After India's triumphant run in Australia, it is speculated that TV ratings will shoot up in Indian subcontinent as well. 

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 Sony Pictures Sports Network, who were official brocasters for recently concluded Border-Gavaskar Trophy, also mand to garner stellar ratings during series. Sony Ten 3 also became number 1 sports channel in country after ODI series between India and Australia. y also attained significant numbers during India vs Australia 4th Test 2021, where Ajinkya Rahane and co. pulled off a historic series win. 

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A look at India vs England schedule 

England are scheduled to play four Test matches against India. While first two fixtures will be played at  MA Chidambaram Stium in Chennai, Ahmedab's Sardar Patel Stium will host final two Test matches, as well as five T20Is. two teams will also battle it out in a three-match ODI series, which will be played at  Maharashtra Cricket Association Stium in Pune. According to India vs England schedule, first Test match is set to begin on February 5.

Im source: AP