IPL 2020: Mumbai Indians launch interactive platforms for fan engagement

Mumbai Indians today launched an array of virtual fan engment invations to share a never-before experience for its loyal MI Paltan (fan army) this Indian Premier League season. After launching its seasons’ me campaign early this week calling fans for responsible celebrations, title defenders have w revealed a slew of digital initiatives days ahe of ir season opener on 19th September. Designed with concept of its ‘One Family’ motto having fans as largest stakeholder of franchise outreach program, Mumbai Indians’ digital initiatives are intriguing and aimed to offer a wholesome experience fans have been used to while visiting home ground Wankhede Stium.

MI Live is a concept where fans are welcomed to Mumbai Indians’ live studio show from ir home. Mumbai Indians-specific live show will invite fans to be a part of a pre, mid and post-match show which is interactive and light-hearted.  14-match day shows will be produced by Mumbai Indians and live streamed simultaneously on MI’s official YouTube channel, Facebook p, Twitter account and on a dedicated channel on Jio TV

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Paltan Play in association with Samsung is a second screen experience game, which allows participants to play & compete against each or on Mumbai Indians match days. Fans can analyse an ongoing MI match and predict number of runs to be scored and wickets to taken per over. Hosted on its official website www.mumbaiindians.com & Mumbai Indians mobile app, game has its own unique points system and a special chip. Live leerboard within game will indicate participants’ ranks on a match by match basis.

Virtual Wankhede is an invative concept by Mumbai Indians, in association with Myntra, is to provide MI Paltan with an opportunity to cheer ir team alongside fellow supporters connected virtually. Virtual Wankhede will encour Paltan from across India to come toger as 'One Family’ and connect via video conference while y watch MI matches from home.

MI Buddyis an interactive AI-powered WhatsApp bot which will deliver Mumbai Indians-related information on demand for fans on ir mobile devices.

Fans can subscribe to MI WhatsApp bot to receive MI centric information in a chat format on WhatsApp. Users just have to start a conversation with a simple ‘Hi’ with MI Buddy (7977012345). MI Buddy will be able to serve match updates such as LIVE scores, playing 11s, player stats, MI TV videos, player GIFs and or relevant information about Mumbai Indians. Moreover, re are engment-based activities for fans to participate such as MI Quiz, MI word puzzle, create your own digital MI jersey and host of or activities.

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