IPL media rights 2023-27: Who got TV and digital rights of Indian Premier League- Everything to know

BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of biggest brocast deals in history of sport, fetching an eye-popping 48,390 crore (USD 6.20 billion) through IPL media rights for a five-year period, starting 2023.

While Disney Star retained ir Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game), most sought-after India digital rights deal was acquired for Rs 20,500 crore by Reliance backed Viacom18, which also won non-exclusive Package C, paying anor Rs 2991 crore.

deal for package A and B is for 410 matches across five years with 74 matches each in 2023 and 2024 and 84 each in 2025 and 2026. 2027 edition will have 94 games.

Viacom18 entered fray through a consortium which has former Star India he Uday Shankar (Bodhi Tree) and James Murdoch (Lupa Systems) in it.

"I am thrilled to announce that STAR INDIA wins India TV rights with ir bid of Rs 23,575 crores. bid is a direct testimony to BCCI's organisational capabilities despite two pandemic years," BCCI secretary Jay Shah tweeted.

"Since its inception, IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now 2nd most valued sporting league in world in terms of per match value," Shah ded.

IPL, in terms of sheer valuation, will now be bracketed in top-most sporting properties alongside National Football League (USA), National Basketball Association (USA) and English Premier League (England), most watched sporting event in world.

new deal also ends monopoly of a single brocaster. Sony h acquired rights by paying Rs 8200 crore for first 10 years (2008-17) while Star with a bid price of 16347.50 won it for next five years.

re was a also a Package C, where digital rights of 18 non-exclusive marquee games per season were up for grabs and Viacom18 won it with a winning bid of Rs 2991.6 crore at rate of Rs 33.24 crore per match. re are 90 matches in this package.

Package D with a base price of Rs 3 crore per game with overseas TV and Digital Rights on offer was sold for more than 1300 crore to Viacom18 and Times Internet.

value of per IPL match me more than a 100 per cent jump from previous Rs 54.5 crore to above Rs 114 crore (approx). Globally, per match value (USD 14.61 million) in IPL is second only to NFL where every match is worth USD 17 million.