KFC trumps rivals McDonald's to save Cricket Australia with multi-million dollar deal

Fast food giant KFC anunced on Friday that y have renewed ir contract with Cricket Australia to retain naming rights for Big Bash League. deal will also include sponsorship rights for  Australian women's cricket team and Rebel Women's Big Bash League. Extending what has been a 9-year-long partnership, KFC will continue ir iconic partnership with League where its 'buckes' and 'bucketballs' have become synymous with BBL. 

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Australian women's cricket team sponsor: KFC beats McDonald's despite lower offer?

Acoording to a report in  Sydney Morning Herald, KFC's rivals McDonald's h offered in excess of AUD $10 million ($7.28 million USD) per year for  sponsorship rights for Women's T20 league, including Big Bash 2020 season. This is particularly shocking considering that KFC h put a must lesser sum of AUD $8 million ($5.8 million) a year. This move may anger fans and board members alike, considering that Cricket Australia has h to take some drastic action regarding personnel and pay cuts due to coronavirus pandemic.

publication also claimed that McDonald's also committed to allocating funds to state cricket boards, a move that would have provided at least temporary reprieve to fund strapped boards, who have lost over 25% of ir allocations from Cricket Australia.

Defending this decision, Cricket Australia's Executive General Manr for Fan Engment, Anthony Everard, said that KFC’s contribution to BBL’s success over past nine seasons h been ermous. “When KFC BBL was launched into market a dece ago, few could have imagined instant and profound impact it would have on summer of cricket. Throughout that time, we’ve been exceptionally grateful to have support of KFC, an iconic global brand whose energetic strategy perfectly aligns with BBL and was a key component in League’s success." Everard also expressed his delight at KFC's decision to support Australian women's cricket team. 

A Cricket Australia spokeswoman was also reported saying that “KFC is a longstanding partner of ours and loyalty is important to us during times like this." 

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India vs Australia 2020 series without a brocaster at moment

While KFC has extended its support to Cricket Australia for Big Bash 2020 and Australian women's cricket team sponsorships, Cricket Australia has ar major problem to solve suddenly. board has reportedly lose its partnership with brocasters 'Channel 7' due to predictions of a fall in viewership from BBL and or tournaments this year. free-to-air channel h signed a $AUD 450 million ($328 million approximately) deal with Cricket Australia in 2018, which was to last till 2024. outcome is likely to impact India vs Australia 2020 series as well as Cricket Australia's finances to a large extent this year.

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Im Credits: KFC BBL Twitter