Published 11:43 IST, September 12th 2020

Kolkata Knight Riders partner with IPL '1st-timers' and Indian popular soap brand Medimix

Kolkata Knight Riders have signed herbal soap brand 'Medimix' as their official SkinFit and Hygiene partner for the 13th edition of the Indian Premier League.

Reported by: Jatin Malu
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Two-time IPL champions Kolkata Knight Riders have signed up herbal soap brand 'Medimix' as ir official SkinFit and Hygiene partner for 13th edition of Indian Premier League (IPL 2020). As per Medimix KKR deal, soap brand will look after hygiene and health of KKR's cricketers as a matter of main concern by providing hand hygiene products to Kolkata Knight Riders from ir recently-launched hand washes and hand sanitizers range.

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Medimix KKR deal: Kolkata Knight Riders sign 'Medimix' as official SkinFit and Hygiene partner

soap brand is also set to provide hand sanitizer dispensers to safeguard environment and to help in stopping proliferation of ungodly virus. brand's logo will be featured on trousers of Kolkata Knight Riders' players throughout tournament.

Speaking about Medimix KKR deal,  Chairman & Managing Director of Cholayil Private Limited, company that owns Medimix, Pradeep Cholayil said that y are thrilled to partner with Kolkata Knight Riders as ir Official SkinFit and Hygiene Partner for IPL 2020. He added that this partnership with Kolkata Knight Riders is a key milestone as this would give m an opportunity to improve awareness by leveraging fan following power of KKR as a team.

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Cholayil stated that cricket is a religion in India and y see a great fit with IPL 2020 especially after getting into hand wash and sanitizers segment. He was sure that  Medimix KKR deal will also offer m an opportunity to expand awareness in East India. This will be Medimix's first association of any kind with IPL.

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Kolkata Knight Riders' head of marketing, Kaustubh Jha also said that y are proud to have Medimix, a homegrown Indian ayurvedic brand as ir hygiene partner. He added that this year, hygiene and safety have been of paramount importance and y believe in providing ir players with a product that is t only kwn for its quality but is also safe to use. Jha opined that y look forward to a successful partnership with Medimix on board this year.

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Meanwhile, IPL 2020 is scheduled to start on September 19 with final scheduled to be played on vember 10. Kolkata Knight Riders, who last won coveted IPL title six years ago, will look to replicate ir heroics from 2014 edition and lay ir hands on IPL 2020 trophy. Dinesh Karthik-led team has some top-tch T20 players with ir ranks, which makes m one of contenders to win IPL 2020. Kolkata Knight Riders will take on Mumbai Indians in ir opening fixture on September 23 in Dubai.

KKR squad for IPL 2020

Dinesh Karthik (Captain and Wicketkeeper), Sunil Narine, Pat Cummins, Eoin Morgan,  Andre Russell, Kuldeep Yadav, Lockie Ferguson, Nitish Rana, Prasidh Krishna, Tom Banton, Rahul Tripathi, Rinku Singh, Harry Gurney, Kamlesh Nagarkoti, Sandeep Warrier, Shivam Mavi, Shubman Gill, Siddhesh Lad, Nikhil Naik, M Siddharth, Varun Chakravarti, Chris Green.

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IM COURTESY: KKR & MEDIMIXAYURVEDA TWITTER

11:43 IST, September 12th 2020