Published 22:23 IST, August 24th 2020

Lifebuoy extends cricket association beyond Pakistan team with CPL 2020 sponsorship

Prominent soap brand Lifebuoy seems to be smitten by the cricket fever off late. Lifebuoy is venturing out into sports sponsorships with the CPL 2020.

Reported by: Aditya Desai
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prominent global hygiene brand Lifebuoy seems to be smitten by cricket fever off late. Lifebuoy is venturing out into sports sponsorships by forming various collaborative associations with likes of  Pakistan cricket team and West Indies cricket team. soap brand joined respective teams as ir official hygiene partner for ir recent tours of England. However, w y have expanded ir portfolio by joining  ongoing Caribbean Premier League as ir hygiene partner as well. 

Global Vice-President of Lifebuoy brand, Kartik Chandrashekhar stated that ir brand has always been a symbol that is looked up to by people all over world when it comes to personal hygiene. And as a result, post ir stint with Pakistan cricket team and West Indies cricket team, brand has decided to closely work with CPL 2020 through which y wish to promote better hygiene standards across globe. 

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Along with Lifebuoy, CPL 2020 has mand to attract various new sponsors as well. ones enrolled for season are Turbo (Official Energy Drink), Oasis (Official Water), Rainforest Seafoods (Official Protein) and Degree (Deodorant).

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CPL 2020 is held under closed doors without any live audience in stiums because of ongoing COVID-19 situation. tournament is set to last till September 10 where finals of tournament will be held at Brian Lara Cricket Acemy in Tarouba.

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Lifebuoy formed an association with Pakistan team for ir ongoing England vs Pakistan 2020 tour and w after bagging ar big tournament of stature of CPL 2020, which is one of most popular T20 tournaments around world, Lifebuoy could look to furr diversify in sports industry.

CPL live streaming details

FanCode app, which is owned by Dream Sports, has bagged exclusive CPL live streaming rights. Moreover, fans can also catch CPL 2020 live in India on Star Sports and Star Sports 2.

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Eng vs Pak live streaming details

live streaming for England vs Pakistan 2020 is available on Sony Six as well as Sony LIV. Moreover, fans can also use Airtel TV and Jio TV for live streaming.

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22:23 IST, August 24th 2020