Media Rights War: ICC wants flagship event every year, BCCI says 'No'

new BCCI regime could soon be engd in a bitter turf battle with  ICC since world governing body’s proposed Futures Tours Programme (FTP) could significantly hit Indian cricket board’s revenue stream. new proposal calls for World T20 every year and 50-over World Cup every three years, which is being perceived as ICC’s plan to enter global media rights markets for 2023-2028 period before BCCI and exhaust lion’s share of revenues from potential brocasters such as Star Sports. It will be one of major challenges, Sourav Ganguly-Jay Shah regime will face, immediately after assuming office.

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FTP is a calender that both ICC and member countries separately prepare for a five-year period during which bilateral, as well as multi-nation events, are tentatively planned. draft proposal for post-2023 period was mooted at recent ICC Chief Executives Meeting and BCCI CEO Rahul Johri has categorically told his ICC counterpart Manu Sawhney in an email that move “will t be prudent” on multiple counts. A senior BCCI official said that w that board is back, a “tough stance” should be taken by new dispensation. He explained how proposal is likely to affect BCCI’s revenues.

“For example, Star Sports or Sony (hypotically) has a budget of Rs 100 for investment in brocast rights (TV, rio, digital). re are two big players -- ICC and BCCI with ir bouquet of events. BCCI has IPL and its marquee home bilateral series (without Pakistan). A World T20 every year is an enticing proposal and if ICC enters market first, a major player would be thinking of exhausting its lion’s share of brocast budget in buying ICC rights".

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“If brocaster spends Rs 60 on buying ICC rights for 2023-28 period, n when BCCI enters market, company will have maybe Rs 40 in its pocket. I see it as an attempt to attack BCCI’s revenue stream. It’s up to Ganguly and Jay Shah to deal with this issue,” senior official said.

5-point argument

Johri has given five points in his email as to why BCCI won’t be able to agree with ICC’s draft FTP proposal. “At outset, we would like to inform you that BCCI cant agree or confirm to post-2023 ICC events and proposed ditional ICC events at this st,” Johri wrote. first point stated by Johri is about “BCCI elections being underway” and “new board members will deliberate on issue” before a final decision is taken. second issue is BCCI “is committed to fulfil all its bilateral commitments with fellow full members.

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third and most important point cited by BCCI CEO is that working group (comprising CEOs of member boards) has t deliberated on issue and any unilateral decision will t only be “premature” but it would also mean that “correct procedures have t been followed“. Johri also warned that increasing ICC events (having World T20 every year that is) “will have wide-ranging repercussions on bilateral cricket.” or major point could be players’ worklo, which is paramount for BCCI.

“ player worklo manment needs to be analysed and it is essential for ICC Cricket Committee to be involved in this matter,” wrote Johri, who wants a proposal like this to be vetted by Cricket Committee. last but certainly t least is ICC revenue, which “is only a part of total cricket revenue generated”.

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