MPL increases IPL 2020 involvement by partnering Virat Kohli's RCB after KKR deal

On Tuesday, Indian gaming company Mobile Premier League (MPL) anunced that it has been named as official partner of  Royal Challengers Bangalore (RCB) franchise ahead of IPL 2020. MPL is confident of providing Virat Kohli-led franchise with a wide online reach through its strong digital presence. Interestingly, MPL recently came on board as principal sponsor for both Kolkata Knight Riders in  IPL 2020 as well as for Trinbago Knight Riders during  ongoing CPL 2020 tournament in West Indies.

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MPL, RCB delighted with IPL 2020 partnership

RCB chairman Sanjeev Churiwala, in an official statement, said that he is delighted and looking forward to collaboration with MPL as both entities have same ethos and can benefit each or through ir core competencies. MPL Vice-President of Growth and Marketing, Abhishek Madhavan also expressed his joy for newly-formed association. He stated how Kohli-led team is one of strongest and most popular teams of cash-rich league. He also spoke about how RCB skipper is also MPL's brand ambassador and his fan following will have a positive impact on brand.

RCB side had earlier roped in Muthoot Blue as ir title sponsor for IPL 2020. Muthoot Blue replaces clothing brand Wrogn as title sponsor for Bengaluru-based franchise. MPL news comes as a huge relief for RCB as it was reportedly last out of eight teams to find a title sponsor for ir side this season.

Speaking about MPL, it has emerged as one of fastest growing gaming platforms in country in a very short span of time. It was founded in year 2018 and currently boasts of 50 million registered users. Making most of CPL 2020 association with TKR, MPL is also jostling for advertising in cricket due to rise of rivals Dream11. Dream11 was named as IPL 2020 title sponsor last week.

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RCB in IPL 2020

IPL 2020 is slated to take place in UAE this year, courtesy ongoing COVID-19 situation in India. RCB along with or teams have already reached Dubai and are currently quarantined before y go for a second round of tests. Recently, RCB also had ir first-ever virtual team meeting after reaching UAE, where Virat Kohli and Simon Katich were seen addressing team from ir respective hotel rooms.

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It is mandatory for all franchises to comply with stringent guidelines set by BCCI, in order to ensure tournament operations are carried out smoothly. first match of season is set for September 19 and tournament will stretch till vember 10.

(Im Source: MPL Facebook) 

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