Published 20:00 IST, March 10th 2021

MS Dhoni expands business interests in cricket abroad, invests in Nepal Premier League

The MS Dhoni-owned sportswear and lifestyle brand Seven has invested in the Nepal Premier League 2021 as its principal co-sponsor in a strategic business move.

Reported by: Smit Trivedi
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MS Dhoni-owned apparel company Seven has been roped in by  Everest Premier League as its new principal sponsor of  Everest Premier League.  upcoming edition of Nepali-based franchise T20 cricket is set to kick off on September 25 and end on October 9.

Nepal Premier League 2021 ropes in MS Dhoni-owned Seven as a co-sponsor 

Launched by former India captain MS Dhoni,  sportswear brand has been looking at various outlets aiming to expand brand in various countries and becoming a principal co-sponsor of Everest Premier League has been a step in same direction. y have entered Nepal and will now focus on capturing market re while using T20 tournament as one of major ways to vertise mselves.

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Aamir Akhtar (MD of Everest Premier League), along with Arun Pandey, who is Marketing Chief of Seven, signed a deal on Wednesday in Kathmandu at Soaltee Crown Plaza Hotel. After signing deal, Seven will now hold exclusive rights on being merchandise and kit partner of  Nepal Premier League 2021. Seven is set to provide matchday kits, alongside all  clothing to  Everest Premier League and all of six teams.

“We are extremely excited for our collaboration with Everest Premier League as it would help us to be part of this breathtaking festival of cricket here in Nepal. This is a huge opportunity for us as it will help us to expand & reach out to more & more people,” Mr. Arun Pandey, MD & Chairman Rhiti Group said.

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“Keeping business aside, here at SEVEN we have always strived for growth & promotion of sports & we look forward to work with Everest Premier League for development of Cricket & in fact, entire sports industry here in Nepal,” Pandey furr ded.

Currently. under umbrella of Rhiti Sports Group,  Seven is looking to expand its market in Nepal as ir plans are rumored to have three outlets in country in upcoming years. This is first time that a foreign company has entered into Nepali cricket and invested n same as Seven collaborates with Everest Premier League.

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Seven MS Dhoni brand has gained prominence with former Indian captain's involvment as much as he is involved in numerous endorsement deals and various or business ventures. former wicketkeeper-batsman is co-owner of a popular Hockey India League team Ranchi Rays and he co-owns a football club from Indian Super League named Chennaiyin FC.

MS Dhoni net worth

According to caknowledge.com, MS Dhoni net worth figure is estimated to be ₹760 crore as of March 2020. This MS Dhoni net worth figure comprises his earnings from Board of Control for Cricket in India as while it also includes his salary from Indian Premier League (IPL) with Chennai Super Kings. Amongst all CSK players, Dhoni's salary stands highest at ₹15 crore.

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Disclaimer: above MS Dhoni net worth information is sourced from various websites and media reports. website does not guarantee a 100% accuracy of figures.

Image Credit: MS Dhoni Instagram

20:00 IST, March 10th 2021