Official Broadcasters of CT 2025 Try to Bank on Virat Kohli's Popularity Amid PCB vs BCCI Face Off

We are still tentatively 70 days away from the start of the much-awaited ICC Champions Trophy , and Virat Kohli seems to be the face of the event. The official broadcasters of the mega event are banking on Kohli's popularity to market the event. Despite Pakistan being the hosts of the marquee event, it is Kohli's face on the poster of the Champions Trophy 2025 event. Just imagine, Kohli is not even the captain of the Indian team, yet. This is nothing new from a Kohli point of view, as even the USA and West Indies looked to cash-in on Kohli's popularity during the 2024 T20 World Cup. That is the stature of Kohli. Here is a picture of the poster released by the official broadcasters. 

ALSO READ: PCB Might Risk Losses And Lawsuits By Withdrawing from Champions Trophy

KOHLI'S POPULARITY TOUCHES NEW HEIGHT

Kohli, who is arguably the best batter of the generation, would be in all probability a part of the mega event. But all said and done, the tournament is still in limbo as the ICC has not yet released the schedule for the event. 

ALSO READ: 'PAK Host it Entirely Sans IND': Aakash Chopra's 3 Ways of Conducting CT

According to multiple reports, the Pakistan Cricket Board (PCB) has accepted the 'hybrid' concept but has insisted that it be used when India hosts ICC events. There has already been a delay due to PCB chief Mohsin Naqvi's tough attitude in the face of ICC pressure.

PCB faces losses, lawsuits and alienation if it withdraws its team from the Champions Trophy

The Pakistan Cricket Board (PCB) could face revenue losses, lawsuits and risk alienation from the cricket world if it decides to withdraw from the ICC Champions Trophy as deadlock persists with governing body ICC over the mode of organising the 50-over event scheduled in February-March.

A senior cricket administrator who is well versed with the organisation ICC events told PTI on Wednesday that it would not be a easy decision for the PCB to not play in the Champions Trophy if their Hybrid Model formula is not accepted in entirety by the ICC and Board of Control for Cricket in India.